Company: TCM Global Migration & Education Solutions

Location: Sector 17, Chandigarh, India

Employment Type: Full-Time | Office-Based

About the Role

TCM Global Migration & Education Solutions is looking for a creative, motivated and results-driven Social Media Marketing Specialist to join our team in Chandigarh.

The ideal candidate will have a strong understanding of digital marketing, social media trends, content creation and audience engagement, with the ability to develop compelling content that strengthens brand visibility and generates quality leads.

This role involves managing social media platforms, creating engaging visual and video content, planning marketing campaigns, supporting lead generation and working collaboratively with our teams across Australia, New Zealand and India.

We are looking for someone who is creative, proactive, organised and capable of independently managing assigned marketing activities while contributing to the company's overall marketing goals.

Key Responsibilities

1. Social Media Management & Content Creation

- Manage and maintain the company's social media presence across Instagram, Facebook, LinkedIn, TikTok, YouTube and other relevant platforms.
- Create engaging social media posts, reels, short-form videos, stories, carousels and promotional content.
- Develop and maintain a consistent content calendar aligned with company services, campaigns and marketing objectives.
- Write engaging captions, headlines, calls to action and SEO-friendly content.
- Research relevant trends, trending audio, hashtags and content ideas to improve organic reach.
- Ensure all content follows TCM Global's branding guidelines and professional standards.
- Design professional marketing materials, including social media graphics, promotional banners,



advertisements and event creatives.
- Edit reels, short-form videos, client testimonials, educational videos and promotional content.
- Use tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, ints edits or similar platforms.
- Develop creative concepts and suggest fresh ideas to improve audience engagement.

2. Lead Generation

- Plan, create and manage organic and paid social media campaigns.
- Support Meta Ads campaigns, including audience targeting, creative development, testing and performance monitoring.
- Coordinate with the sales and counselling teams to ensure marketing enquiries are appropriately directed and followed up.
- Research education, international student and migration-related topics relevant to Australia and New Zealand.
- Promote company services, seminars, webinars, educational events and promotional activities.

3. Analytics, Reporting & Performance

- Monitor social media performance, including reach, engagement, follower growth, website traffic and lead generation.
- Prepare weekly and monthly marketing performance reports.
- Evaluate campaign effectiveness and recommend improvements based on performance data.
- Track content performance and identify opportunities for growth.
- Maintain organised records of marketing assets, content calendars, campaigns and reports.

Skills & Requirements
- Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication,



Graphic Design or a related discipline.
- 1–3 years of relevant experience in social media marketing, digital marketing or content creation preferred.
- Strong knowledge of Instagram, Facebook, LinkedIn, TikTok and YouTube marketing.
- Hands-on experience in graphic design, reel creation and video editing.
- Proficiency in Canva, edits and other relevant design or editing tools.
- Understanding of Meta Ads Manager, social media analytics and lead generation campaigns.
- Excellent written English skills, with the ability to create professional, engaging and error-free content.
- Knowledge of social media SEO, hashtags, audience engagement and content optimisation.
- Ability to independently plan, prioritise and execute marketing tasks.
- Strong creative thinking, attention to detail and time management skills.
- Ability to work effectively with offshore teams across Australia, New Zealand and India.

Why Join TCM Global?
- Work with an established Australia-based education and migration consultancy.
- Collaborate with professional teams across Australia, New Zealand and India.
- Gain international exposure in digital marketing and brand management.
- Have opportunities to contribute creative ideas and lead marketing initiatives.
- Enjoy a professional, supportive and collaborative work setting with opportunities for career development.

How to Apply Interested candidates should submit their updated CV along with a portfolio or samples of previous social media designs, reels, videos or marketing campaigns.

Email: [email protected]

Work Location: Sector 17, Chandigarh, India

Job Type: Full-Time, Office-Based

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Marketing Specialist (Chandigarh)
🏢 TCM Global Migration and Education Solutions
📍 Chandigarh