Key Responsibilities

- Develop and execute social media strategies aligned with KAZO’s brand and business objectives.

- Manage day-to-day presence across

Instagram, Facebook, YouTube, Pinterest and other relevant platforms

.

- Create and manage monthly content calendars

, campaigns, launches, offers and seasonal communication.

- Coordinate with creative, content, influencer and marketing teams to deliver engaging social media content.

- Drive brand awareness, engagement, followers and conversions through organic and paid social initiatives.

- Manage influencer collaborations, creator campaigns and brand partnerships

.

- Monitor social media trends, fashion trends and competitor activities to identify new opportunities.

- Track and analyze social media performance metrics and prepare regular reports with actionable insights.

- Manage community engagement, comments, DMs and customer interactions while maintaining the brand tone.

- Work closely with the e-commerce and retail teams to support product launches,



promotions and business campaigns.

- Stay updated with the latest social media algorithms, formats, tools and trends

.

Requirements

- 5–7 years of relevant experience in Social Media Marketing, preferably within fashion, retail, lifestyle or D2C brands

.

- Strong understanding of

Instagram, Facebook, YouTube and other social platforms

.

- Experience in content strategy, social media campaigns and influencer marketing

.

- Solid creative thinking with an understanding of fashion, visual aesthetics and brand communication

.

- Good understanding of social media analytics and performance metrics

.

- Excellent communication and coordination skills.

- Ability to manage multiple campaigns and work in a fast-paced retail environment

.

- Candidates with experience handling social media for a fashion/retail brand will be preferred.

📌 Social Media Marketing Specialist (Noida)
🏢 KAZO Brands
📍 Noida