Industry: Advertising/ Digital

We are seeking a creative and results-driven Social & Digital Media Marketing professional to join our dynamic advertising agency team. You will play a vital role in planning, executing, and optimizing digital marketing campaigns and social media strategies for various clients. We hope you can bring your passion for digital marketing, content, and emerging trends to build strong online presence, increase audience engagement, and deliver measurable results for our clients.

Job title: Social & Digital Media Marketing Executive Job type: Mid level Job mode: On-site Experience required: 3 - 5 years Responsibilities:

- Plan, develop, and execute social media strategies and digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Manage and maintain social media accounts for multiple clients, ensuring consistent brand communication, content quality, and timely publishing.
- Develop monthly content calendars, campaign plans, and platform-specific strategies aligned with client objectives and brand guidelines.
- Coordinate with graphic designers, copywriters, content creators, video editors, and the client servicing team to develop engaging and effective digital content.
- Plan, execute, and optimize paid advertising campaigns across platforms such as Meta Ads and Google Ads to achieve campaign objectives.
- Monitor campaign performance and prepare reports using relevant analytics tools, tracking key metrics such as reach, impressions, engagement, clicks, conversions, and return on ad spend.
- Analyze campaign data and audience insights to identify opportunities for improvement and recommend actionable strategies.




- Stay updated with the latest social media trends, platform updates, digital marketing techniques, and AI tools to improve campaign performance and content effectiveness.
- Develop innovative campaign ideas, digital activations, and audience engagement strategies to strengthen brand visibility and online presence.
- Manage social media publishing schedules, ensure timely execution of deliverables, and coordinate with internal teams to meet deadlines.
- Monitor social media accounts, track audience interactions, and ensure timely responses and effective community management wherever required.
- Understand client briefs, business objectives, target audiences, and brand positioning to develop relevant digital marketing strategies.
- Participate in client meetings and presentations, communicate campaign strategies and performance insights, and incorporate client feedback effectively.
- Manage multiple client accounts and campaigns simultaneously while maintaining quality, accuracy, and adherence to timelines and budgets.
- Implement client feedback, track campaign progress, and proactively communicate challenges, delays, and opportunities to the concerned teams.
- Explore and implement new digital marketing tools, AI-powered solutions, and emerging technologies to enhance productivity, creativity, and campaign outcomes.

Expected qualifications





• Bachelor's or Master's degree in Marketing, Digital Marketing, Mass Communication, Advertising, or a related field.
- Minimum 3 years of experience in social media management, digital marketing, or a similar role, preferably in an advertising or digital marketing agency.
- Hands-on experience with social media platforms, content planning, campaign execution, and account management.
- Practical knowledge of Meta Ads Manager, Google Ads, audience targeting, campaign optimization, and performance marketing fundamentals.
- Understanding of social media analytics, Google Analytics, campaign reporting, and key digital marketing performance metrics.
- Strong understanding of content strategy, social media trends, audience behaviour, and platform-specific best practices.
- Excellent analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
- Valuable written and verbal communication skills, with the ability to coordinate effectively with clients and internal teams.
- Creative thinking and problem-solving abilities, with a proactive approach to developing new campaign ideas and digital strategies.
- Knowledge of AI tools and emerging digital marketing technologies, with the ability to identify relevant applications for everyday marketing activities.
- Strong time management, organizational, and multitasking skills, with the ability to manage multiple client accounts and deadlines.
- Attention to detail and accountability for assigned tasks, campaign performance, and timely delivery of work.
- Ability to work independently as well as collaboratively in a fast-paced, deadline-driven environment.

📌 Social Media & Digital Marketing Executive (Pune)
🏢 Pink Sky HR
📍 Pune