Skincare & Digital Marketing Manager

Posted by: Navayu Digital, on behalf of a client

Location: Hyderabad — On-site

Employment type: Full-time

Experience: 3–5 years preferred

Compensation: As per market standards, with a 20% hike on previous salary.

About the role

Navayu Digital is hiring a Skincare & Digital Marketing Manager for a client in the skincare and cosmetology sector.

We’re looking for someone with strong skincare knowledge and hands-on digital marketing experience. You will manage content, social media, and paid campaigns to build brand awareness, generate qualified enquiries, and drive consultation bookings.

Prior experience marketing skincare, dermatology, aesthetics, or cosmetology services is required.

Key responsibilities

Content and social media

- Develop marketing plans and content calendars aligned with business goals.
- Create educational content around skincare concerns, ingredients, treatments, and frequently asked questions.
- Work with clinical experts to ensure content and treatment claims are accurate and approved.
- Write captions, ad copy, reel scripts, website content, and campaign messaging.
- Manage Instagram, Facebook, and LinkedIn content and engagement.
- Coordinate shoots, educational videos, creatives, and customer testimonials.
- Support practitioner personal branding and relevant influencer collaborations.

Performance marketing
- Plan, launch, and optimise Meta Ads and Google Ads campaigns.
- Manage budgets, audience targeting, creative testing, and retargeting.
- Coordinate landing pages, lead forms, and conversion tracking.
- Track qualified leads, cost per lead, consultation bookings,



and customer acquisition costs.
- Work with the enquiry team to improve follow-up and lead-to-booking conversions.
- Prepare performance reports with clear insights and recommendations.

Brand and local visibility
- Maintain consistent brand messaging across digital channels.
- Manage Google Business Profile updates and support local SEO and review initiatives.
- Monitor competitor activity and audience feedback to identify opportunities.
- Coordinate designers, video editors, and other marketing partners.

Required skills and experience
- Proven digital marketing experience in skincare, dermatology, aesthetics, or cosmetology.
- Strong understanding of skincare concerns, ingredients, treatments, and customer expectations.
- Hands-on expertise in Meta Ads and Google Ads, supported by campaign results.
- Strong copywriting, content planning, and social media management skills.
- Familiarity with analytics, conversion tracking, and CRM tools.
- Ability to connect marketing activity with qualified enquiries and bookings.
- Strong organisation, communication, and coordination skills.
- Responsible handling of treatment claims, customer privacy, and consent.

Valuable to have
- Experience marketing an appointment-based clinic or service business.
- Experience with LinkedIn and practitioner personal branding.
- Familiarity with WhatsApp follow-up and lead nurturing.
- Basic design and video-editing skills.

How to apply Apply through Indeed with your CV and portfolio. Include relevant campaign examples outlining your role, platforms used, budgets managed, and results achieved.

Work Location: In person

📌 Skincare & Digital Marketing Manager (Hyderabad)
🏢 Navayu Digital
📍 Hyderabad