Role & responsibilities

Key Responsibilities

1. Business Development & Lead Generation

Identify, qualify, and convert new sales opportunities with large multinational end-users, EPC contractors, turnkey project developers, and industrial OEMs. Build a strong pipeline for principle products, expanding to other product lines as market presence grows.

Conduct market mapping to identify high-value projects in sectors such as power, chemicals, petrochemicals, steel, cement, water treatment, HVAC, and energy systems.

1. Customer Relationship Management

Develop and maintain long-term relationships with procurement teams, project managers, engineering heads, and senior management at customer organizations. Act as the primary commercial and technical liaison between customers and the represented manufacturers. Conduct regular customer visits, technical presentations, and product demonstrations.
1. Sales Strategy & Execution

Create and execute territory sales plans aligned with company growth objectives. Drive tender participation, techno-commercial negotiations, and closure of high-value orders. Provide accurate sales forecasting, pipeline updates, and market intelligence.
1. Technical & Product Expertise

Develop a strong understanding of the product portfolio with regular training from manufacturer.
1. EPC, End-Users & Consultant Engagement

Build strong relationships with EPCs, end-users, consultants, and design firms to ensure product specifications are included in project tenders. Support pre-bid and post-bid activities, compliance documentation, and technical submissions. Regular travel to potential customers will be required.
1. Internal Collaboration

Work closely with management to develop long-term market strategies.



Provide structured feedback on customer requirements, competitor activities, and emerging market trends. Coordinate with overseas principals for pricing, delivery schedules, and technical support.

Preferred candidate profile

Professional Experience

Minimum 10 years of proven sales experience in industrial equipment, preferably in:

Pumps and rotating equipment

Energy systems, combustion equipment, or thermal systems Automation and instrumentation

HVAC or air-handling systems Specialty metals (e.g., titanium)

Strong track record of selling to EPCs, turnkey contractors, and multinational end-users.

Experience managing long sales cycles and high-value capital equipment orders.

Demonstrated ability to independently develop current markets and build customer relationships from scratch.

Established contacts with - Oil & Gas, Petrochemical, Chemical Companies, EPC Companies, Power sector companies will be beneficials.

1. Customer Interaction & Management Liaison

Must have experience interacting with senior decision-makers at customer organizations. Ability to represent the company professionally in high-level meetings and negotiations. Strong relationship-building skills with procurement heads, engineering managers, and project directors.
1. Technical & Commercial Skills

Solid understanding of industrial processes and applications involving pumps, energy systems, and automation. Ability to read technical specifications, P&IDs;, datasheets, and tender documents. Strong techno-commercial negotiation skills.

Proficiency in CRM tools and structured sales reporting.

1. Education

Bachelors degree in Mechanical Engineering, Chemical Engineering, Instrumentation, or related fields. MBA in Marketing or International Business is an advantage but not mandatory.

📌 Senior Sales Manager (Pune)
🏢 Yashaswi Group
📍 Pune