Location: Mumbai Malad West

Work Mode: Work From Office

Experience: 3–8 Years (Suggested)

About Traya

Traya is an Indian D2C health-tech brand focused on providing personalized hair-loss treatment solutions by combining Ayurveda, Dermatology, and Nutrition.

Our digital platforms (website and app) power the entire customer journey, from diagnosis and purchase to treatment adherence, coaching, and retention. We are looking for a data-driven Senior Product Manager to own and scale our consumer-facing app experience.

Role Overview

As a Senior Product Manager, you will drive product strategy and execution across Traya’s consumer app, with a solid focus on acquisition, engagement, conversion, and retention. You will work closely with Business, Design, Engineering, and Analytics teams to build seamless customer experiences and deliver measurable business outcomes.

Key Responsibilities

- Product Growth & Retention: Define and execute strategies to improve app engagement, customer retention, and repeat purchases.
- Product Strategy: Own product roadmaps, feature prioritization, and end-to-end product execution.
- User Experience: Identify customer pain points and collaborate with UX/UI and Engineering teams to improve app experience.
- Data & Analytics: Track product KPIs, analyze user behaviour,



and identify opportunities through data-driven insights.
- Experimentation: Drive A/B testing and experimentation to optimize conversion, engagement, and retention.
- Feature Development: Lead ideation, planning, and launch of customer-centric product features.
- Cross-functional Collaboration: Work closely with Business, Engineering, Design, and Marketing teams to ensure successful product delivery.
- Market Intelligence: Track competitor activities, consumer trends, and emerging technologies to identify product opportunities.

Requirements

- 3–8 years of experience in Product Management, preferably in D2C, e-commerce, consumer internet, or app-first businesses.
- Strong experience in consumer-facing mobile app products.
- Proven track record of driving engagement, retention, conversion, or repeat purchase metrics.
- Strong understanding of product analytics, user funnels, cohorts, and A/B testing.
- Experience working closely with Engineering, Design, and Business teams.
- Strong problem-solving, stakeholder management, and communication skills.
- Data-driven approach with the ability to translate insights into product improvements.

Interested candidates can share their profiles for an exciting opportunity to build and scale Traya’s consumer product ecosystem.

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