About the Role

We are looking for an experienced and result-oriented Senior Manager Marketing to lead category growth, brand strategy, and marketing initiatives.

The role involves end-to-end ownership of assigned categories, including business P&L;, brand building, product innovation, consumer insights, and integrated marketing execution.

The ideal candidate should have strong FMCG and packaged foods experience, with a proven track record of driving profitable growth, managing marketing teams, and building successful brands.

Key Responsibilities

- Category & P&L; Management: Drive category growth by managing sales volume, market share, revenue, and profitability.
- Brand Strategy & Development: Develop and execute brand strategies to strengthen brand positioning, consumer engagement, and brand equity.
- Innovation & New Product Development: Lead the complete innovation pipeline, from identifying consumer needs and developing product concepts to commercialization and market launch.
- Integrated Marketing: Plan and execute marketing campaigns across traditional media, digital platforms, social media, and other channels.
- Consumer Insights & Market Research: Analyse consumer behaviour, market trends, and competitor activities to identify growth opportunities.
- Cross-functional Collaboration: Work closely with Sales, R&D;, Innovation,



Finance and Supply Chain teams to ensure successful product launches and business execution.
- Profitability & Cost Management: Drive pricing, cost optimization, and value engineering initiatives to improve contribution margins.
- Trade Marketing Support: Partner with the trade marketing team to execute BTL activations, promotions, and sales-support initiatives.
- Budget Management: Manage marketing and category budgets effectively, ensuring optimum ROI.
- Team Leadership: Lead, mentor and develop Brand Managers and build a high-performing marketing team.

Desired Candidate Profile

- MBA/PGDM
- 6+ years of experience in FMCG Sales & Marketing.
- Robust experience in the packaged foods industry.
- Proven experience in Category Management, Brand Management and P&L; ownership.
- Experience managing a team of Brand Managers.
- Strong understanding of the Indian FMCG market, distribution network, and sales ecosystem.
- Hands-on experience in product innovation, new product launches, and commercialization.
- Strong exposure to consumer insights, market research, media planning, and digital marketing.
- Excellent business acumen with experience in pricing, portfolio management, and contribution margin delivery.
- Strong stakeholder management, communication, and leadership skills.

📌 Senior Marketing Manager (Bengaluru)
🏢 VBeyond
📍 Bengaluru