About Plan Optimus

Plan Optimus is an enterprise software company focused on transforming how organizations plan, operate, and make business decisions.

Our AI-enabled digital planning platform brings together:

- Integrated Business Planning (IBP) & Sales and Operations Planning (S&OP;): Demand Planning, Supply Planning, Inventory Optimization, Production Planning, Distribution Planning, and Supply Chain Optimization.
- Business Spend Management (BSM): Enterprise procurement, spend control, approval workflows, budget management, and financial governance.
- Financial Planning & Analysis (FP&A;): Budgeting, forecasting, financial performance management, and scenario planning.
- AI-Powered Planning & Decision Intelligence: Advanced analytics, AI agents, predictive forecasting, intelligent workflows, and decision-support capabilities.

Plan Optimus serves organizations seeking to modernize planning processes, reduce dependency on spreadsheets, and improve operational and financial performance. As part of our expansion strategy across India, the Middle East, and the United States, we are building a dedicated marketing organization to accelerate brand awareness, generate qualified business opportunities, and establish Plan Optimus as a recognized enterprise planning software provider.

Position Overview

We are seeking a highly experienced, results-driven Senior Marketing Manager B2B SaaS & Enterprise Softwareto establish and lead our marketing initiatives in India.

This is a strategic and hands-on leadership position responsible for developing and executing comprehensive marketing campaigns, building brand recognition, generating qualified enterprise leads, and supporting revenue growth.

The successful candidate will have demonstrated experience marketing enterprise software solutions to senior business executives, including Chief Supply Chain Officers, CFOs, CIOs, VPs, Directors, and functional business leaders.

The candidate should possess an entrepreneurial mindset and be comfortable working in a growing technology company, where marketing strategies, campaigns, processes, and teams need to be built from the ground up.

Key Responsibilities

1. Marketing Strategy & Market Development

- Develop and execute a comprehensive India-focused B2B marketing strategy aligned with the company's business growth objectives.
- Identify and prioritize target industries, market segments, and ideal customer profiles.
- Develop go-to-market strategies for Plan Optimus solutions across IBP/S&OP;, BSM, FP&A;, and AI-enabled enterprise planning.
- Conduct competitive market research covering solutions such as SAP, Oracle, Blue Yonder, Kinaxis, o9 Solutions, and other enterprise planning providers.
- Define differentiated value propositions and positioning for mid-market and enterprise customers.
- Establish quarterly and annual marketing plans with measurable business outcomes.

1. Demand Generation & Lead Acquisition

- Design, launch, and optimize integrated B2B demand-generation campaigns.
- Generate qualified leads and sales opportunities among enterprise decision-makers.
- Build account-based marketing (ABM) programs targeting selected organizations and executive stakeholders.
- Execute targeted LinkedIn campaigns, Google Ads, email marketing, webinars, and digital outreach programs.
- Develop lead nurturing campaigns that move prospects through the sales funnel.
- Work closely with the sales leadership team to convert marketing-generated leads into qualified meetings, demonstrations, and pipeline opportunities.
- Establish lead qualification processes and marketing-to-sales handoff procedures.

1. Digital Marketing & Campaign Management

- Own the company's digital marketing strategy, including website performance, search engine optimization (SEO), paid search, and social media marketing.




- Develop and execute LinkedIn marketing programs targeting supply chain, finance, procurement, and IT executives.
- Manage email marketing automation, campaign segmentation, and prospect engagement.
- Improve website conversion rates through landing pages, calls to action, and campaign optimization.
- Monitor marketing analytics and continuously improve campaign performance and return on investment.
- Evaluate and implement AI-powered marketing tools to improve campaign productivity and effectiveness.

1. Product Marketing & Content Development

- Translate complex enterprise software capabilities into compelling business-focused messaging.
- Develop product brochures, solution briefs, presentations, case studies, white papers, and campaign collateral.
- Collaborate with product managers, supply chain subject matter experts, and technical teams to communicate solution benefits.
- Develop industry-specific messaging for manufacturing, consumer packaged goods, food and beverage, retail, quick-service restaurants, and distribution.
- Build thought-leadership campaigns highlighting supply chain transformation, AI-driven planning, and enterprise decision intelligence.
- Support product launches, demonstrations, and new solution announcements.

1. Executive Outreach & Market Engagement

- Develop targeted campaigns to reach senior executives, including CSCOs, CFOs, CIOs, COOs, and VPs of Supply Chain.
- Organize executive roundtables, industry webinars, product demonstrations, and thought-leadership sessions.
- Identify relevant industry conferences, trade associations, professional networks, and business forums.
- Develop relationships with industry influencers, consultants, and professional organizations.
- Support executive networking initiatives and strategic market-development activities.

1. Channel & Partner Marketing

- Support the identification and recruitment of technology partners, consulting firms, ERP implementation partners, and system integrators.
- Develop joint marketing campaigns and co-branded promotional programs.
- Create partner enablement materials, presentations, and lead-generation campaigns.
- Coordinate marketing initiatives with channel partners to expand market reach.
- Support future regional campaigns across the Middle East and United States in collaboration with local business-development teams.

1. Marketing Operations, CRM & Analytics

- Establish structured marketing processes, lead management workflows, and reporting mechanisms.
- Implement and manage marketing activities using CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent solutions.
- Define and track key marketing metrics, including marketing-qualified leads, sales-qualified leads, campaign conversions, customer acquisition costs, and marketing-sourced pipeline.
- Develop management dashboards and provide regular reports on marketing performance.
- Ensure accurate tracking of campaign attribution, lead sources, and sales pipeline contribution.

1. Marketing Team Development & Leadership

- Build and lead a high-performing marketing team as the company expands.
- Identify resource requirements across digital marketing, content development, campaign management, and marketing operations.
- Manage external marketing agencies, freelancers, and specialized service providers when required.
- Establish marketing budgets, performance objectives, and operational processes.
- Foster a results-oriented culture focused on measurable business outcomes.





Required Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline. MBA in Marketing preferred.
- 10–15 years of progressive experience in B2B technology marketing, with significant experience in enterprise software or SaaS.
- Proven track record of designing and executing successful demand-generation campaigns.
- Demonstrated experience marketing complex technology solutions with long enterprise sales cycles.
- Robust understanding of account-based marketing, lead generation, digital marketing, and marketing automation.
- Experience engaging senior enterprise decision-makers and developing executive-level marketing programs.
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO, email marketing platforms, and CRM systems.
- Strong written and verbal communication skills with the ability to create compelling business messaging.
- Experience managing marketing budgets, agencies, and cross-functional initiatives.
- Ability to operate independently and deliver measurable results in a growing organization.

Preferred Industry Experience Candidates with marketing experience in one or more of the following areas will be strongly preferred:
- Supply Chain Planning, IBP, S&OP;, Demand Planning, or Supply Chain Optimization software.
- ERP and enterprise business applications, including SAP, Oracle, Microsoft Dynamics, or similar ecosystems.
- B2B SaaS platforms serving manufacturing, distribution, retail, and consumer goods industries.
- Procurement, Business Spend Management, and Financial Planning software.
- AI-enabled enterprise software, business intelligence, and advanced analytics solutions.

Experience working with enterprise software vendors, SaaS product companies, or specialized technology consulting organizations is particularly desirable.

Key Performance Indicators (KPIs)

The candidate will be measured on the ability to build a scalable marketing function and contribute to business growth.

Key performance measures include

- Growth in brand awareness and engagement within target markets.
- Number and quality of marketing-qualified and sales-qualified leads.
- Number of qualified executive meetings and product demonstrations generated.
- Marketing contribution to sales pipeline development.
- Conversion rates across marketing campaigns and lead-generation channels.
- Effectiveness of account-based marketing campaigns.
- Cost per qualified lead and overall campaign return on investment.
- Development and execution of a consistent marketing calendar.
- Successful establishment of marketing processes, tools, and supporting resources.

What We Are Looking For We are particularly interested in an individual who:
- Has previously built or scaled a marketing function for a B2B software company.
- Understands how to generate enterprise sales opportunities, not merely website traffic or social media engagement.
- Can independently conceptualize and execute marketing campaigns.
- Is comfortable working directly with founders, product teams, and senior business executives.
- Understands the challenges of marketing enterprise software with complex decision-making processes.
- Can balance strategic thinking with hands-on execution.
- Is resourceful, commercially oriented, and comfortable operating in a growth-stage environment.
- Has the ambition to grow into a broader regional or global marketing leadership role.

Why Join Plan Optimus? This position offers an opportunity to build and lead the marketing function of a growing enterprise software company with an expanding international presence.

The selected candidate will work closely with the company's leadership, influence market positioning and growth strategy, and play a significant role in establishing Plan Optimus across India and international markets.

📌 Senior Marketing ManagerB SaaS & Enterprise Software (Coimbatore)
🏢 Plan Optimus
📍 Coimbatore