Senior Manager - Digital & Content Strategy

Our client, a leading sports organization, is seeking a talented and experienced digital marketer to lead their digital and content strategy across tournaments, players, events and brand partnerships. The Senior Manager of Digital & Content Strategy will be responsible for planning and executing integrated digital campaigns to drive reach, engagement and brand visibility.

Key Responsibilities

- Develop and implement a comprehensive digital and content strategy aligned with the organization’s marketing and business objectives
- Manage social media channels, including content planning, community management, audience growth and engagement
- Lead real-time digital coverage of live tournaments, including updates, scores, highlights, behind-the-scenes content and short-form video
- Coordinate with broadcast partners, production agencies and internal teams to support live streaming, content distribution and digital integrations
- Conceptualize and develop branded content and sponsor activations that deliver on partnership objectives
- Analyze digital performance metrics and generate actionable insights to continuously optimize campaigns and content
- Work cross-functionally with marketing, communications, tournament operations and commercial teams to ensure cohesive messaging and branding
- Manage relationships with digital agencies, content creators and platform partners




- Be willing to travel to tournaments to oversee on-ground digital coverage and content capture

Required Skills & Experience:
- 8-10 years of experience in digital marketing, content strategy, social media management or related fields
- Deep understanding of social platforms, digital storytelling formats, content trends and best practices
- Proven track record of developing and executing high-impact digital campaigns and content initiatives
- Excellent writing, editing and verbal communication skills with the ability to adapt to the brand voice
- Strong analytical and problem-solving skills, with the ability to derive insights from data to inform strategy
- Experience with social media management and analytics tools, basic photo/video editing and content management systems
- Knowledge of and passion for the sport is strongly preferred
- Collaborative team player with exceptional stakeholder management and project coordination skills
- Ability to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously

This is an exciting chance for a creative and results-oriented digital marketer to shape the digital presence and fan engagement strategy for a premier sports brand. If you have a passion for sports and digital storytelling, we would love to hear from you. The role will report to the Head of Marketing and will be based in Delhi with frequent domestic travel to tournaments. Kindly share your resume at [email protected]

📌 Senior Manager - Digital & Content Strategy (Delhi)
🏢 HireWise
📍 Delhi