Job Title:

Senior Executive / Assistant Manager Public Relations

Department: Marketing & Communications

Role Overview:

As the Senior Executive / Assistant Manager PR, you will play a pivotal role in crafting and executing the brands public relations and communications strategy. From managing press releases and influencer collaborations to coordinating with global brand teams and executing high-impact PR plans, you will help shape the voice of Ethos across all its verticals.

Key Responsibilities

1. Media Relations

- Build and maintain solid relationships with editors, journalists, and stylists across luxury, lifestyle, business, and trade verticals to increase Share of Voice.
- Draft and pitch press releases, articles, and story ideas to secure consistent and high-quality media coverage.
- Coordinate press interviews, brand features, editorial placements, and cover stories.
- Media buying management
- Monitor media trends and proactively identify opportunities for brand storytelling.

2.Influencer Management
- Plan and execute monthly influencer collaborations: identification, negotiation, briefing, coordination, and follow-up.
- Align influencer strategy with brand campaigns and retail priorities.
- Maintain and update influencer/KOL/stylist databases across key cities.
- Track deliverables and compile influencer performance reports.

3.Events
- Activate guestlister, influencers and city specific media for events.
- Cross industry collaborations
- Press events

4.Reporting & Strategy
- Prepare and present:

o Monthly PR Reports (coverage summaries and analysis) o Comparative Reports (Ethos vs.



competitor visibility)

o Influencer Collaboration Reports (impact and engagement)

o Monthly Action Plans (upcoming initiatives and timelines)

- Analyze campaign outcomes to refine ongoing PR strategies.

5.Coordination & Execution
- Execution of yearly PR calendars for brands.
- Collaborate with third-party PR agencies, media houses, and brand partners for content approvals, interviews, and activations.
- Ensure seamless integration of PR across brand events, including influencer outreach, media attendance, and post-event coverage.
- Liaise with internal teams (marketing, digital, creative, retail) for PR-aligned deliverables and communication rollouts.
- Maintain all working trackers, calendars, media list, PR decks.
- Agency management

6.Budget & Tools
- Track PR budgets, manage agency/vendor invoices, and ensure timely processing.
- Use media monitoring tools and Excel/PowerPoint for reporting, data analysis, and presentation.
- Stay updated on editorial calendars, seasonal trends, and content opportunities.

Qualifications & Skills:

- Bachelors or Masters degree in Public Relations, Marketing, Communications, or related field.
- 2 - 5 years of demonstrated experience in PR, ideally in luxury, fashion, retail, or lifestyle.
- Excellent written and verbal communication skills.
- Strong network of media, influencers, and stylists.
- Detail-oriented with excellent time management and multitasking skills.
- Working knowledge of PR tools, media monitoring software, Excel, and PowerPoint.
- Self-driven, team-oriented, and highly organized.

📌 Senior Executive / Assistant Manager - Public Relations (Gurugram)
🏢 Ethos Watch
📍 Gurugram