Deputy Manager - Marketing

Manipal Hospitals

- Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- This skilled is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
- Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Lead and support the implementation of our paid marketing strategies
- Examine correlations between prospecting activities, revenue,



and budget
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation

📌 Search Engine Marketing Specialist (Bengaluru)
🏢 Manipal Hospitals
📍 Bengaluru