- Drive monthly, quarterly, and annual secondary sales targets through effective market penetration, demand generation initiatives, and retail execution within the assigned territory.
- Execute demand generation campaigns in line with the monthly activity plan to enhance product awareness, brand preference, and sales conversion.
- Conduct structured daily market visits across assigned beats, engaging with dealers, retailers, plumbers, contractors, and other key influencers to drive product availability and demand.
- Identify, onboard, and develop recent retailers to expand market coverage, strengthen distribution reach, and improve product throughput.
- Build and maintain a strong network of plumbers, contractors, technicians, and key influencers through regular engagement, product training, and relationship-building initiatives.
- Provide effective dealer and retailer servicing by sharing product information, samples, quotations,



and resolving customer queries and concerns in a timely manner.
- Support geo-targeted digital campaigns and promote the adoption of digital registration and engagement tools among dealers, retailers, and influencers.
- Support timely collections from dealers and retailers by facilitating payment follow-ups and encouraging disciplined credit practices.
- Maintain accurate records of daily market visits, sales orders, beat performance, marketing activities, attendance, photographs, and lead generation data through SFA and other designated reporting tools.
- Ensure timely submission of sales and demand generation reports to the reporting manager, highlighting performance against targets, campaign effectiveness, market feedback, and improvement opportunities.

📌 SBAPL_Key Account Incharge (Alwar)
🏢 Welspun World
📍 Alwar