- Own sales targets for IVD and RUO kits across assigned regions and customer segments.
- Build and execute the go-to-market plan for new productstarget accounts, pricing, and channels.
- Shape product positioning and messaging with the product and scientific teams.
- Open and grow accounts with hospitals, diagnostic labs, and medical universities.
- Engage government programs and tenders to place tests in public health initiatives.
- Run product demos, evaluations, and scientific presentations for lab heads and clinicians.
- Manage distributors and channel partners; track pipeline, forecasts, and market feedback.
Qualifications
- Science background: Bachelor’s or above in life sciences,
biotechnology, or microbiology
- Minimum 4 - 5 years’ experience in sales of diagnostic kits, ideally molecular diagnostics
- IVD and RUO selling experience across clinical and research customers
- Existing network with hospitals, diagnostic labs, government programs, and medical universities
- Proven track record of taking a new product into a current market—GTM and positioning
- Excellent communication and negotiation skills; comfortable with field travel
- Startup mindset with high ownership and a bias for results