- • Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.
- • Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
- • Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
- • Create memorable consumer experiences that turn first-time users into loyal fans.
- • Ensure every campaign is delivered on time, within budget, and with flawless execution.
- • Turn everyday spaces into unforgettable brand experiences.
- • Build excitement that gets people talking, sharing, and coming back.

Retail Engagement

- • Create authentic conversations through product sampling, demos, and on-ground experiences.
- • Build meaningful relationships with consumers, students, corporate communities, retailers, and event partners.
- • Drive consumer engagement, product education, and brand advocacy.
- • Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
- • Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.

Vendor Management

- • Build strategic partnerships with colleges, corporates, event organizers, cafs, gyms, retail partners, RWAs, and community groups.
- • Identify current opportunities for grassroots marketing and local brand collaborations.
- • Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
- • Recruit, train, and manage Brand Ambassadors and promoter teams.

Campaign Execution & Operations





- • Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
- • Ensure every activation delivers a premium consumer experience.
- • Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.

Analytics & ROI

- • Track campaign performance through:
- • Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
- • Analyse consumer behaviour and campaign effectiveness to optimize future activations.
- • Present actionable post-campaign reports and recommendations.

Spot Trends

- • Stay plugged into Gen Z culture, social trends, and consumer behaviour.
- • Bring fresh activation ideas that make our brand impossible to ignore.
- • Share consumer insights that influence future products and marketing campaigns.

Make Every Activation a Delight

- • Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
- • Recruit and manage Brand Ambassadors and promoter teams.
- • Ensure every campaign is executed seamlessly—from planning to wrap-up.

Must have

- • 7-8 years of experience in Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing.
- • Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.
- We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.
- If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember—you'll fit right in.

📌 Retail Activation Professional (Mumbai)
🏢 Tenor
📍 Mumbai