Regional Marketing Manager

Industry: Gold Loan / NBFC

Department: Marketing

Experience: 5 - 8 Years

Qualification: MBA in Marketing preferred

Location: Regional Level

Key Responsibilities

1. Plan and execute regional ATL and BTL marketing activities across multiple branches.
2. Drive branch-level marketing campaigns, promotional activities, and customer acquisition initiatives.
3. Manage branding, visibility, and local marketing activities to increase business growth.
4. Coordinate with Branch Managers and Regional Heads to achieve marketing and business targets.
5. Manage marketing vendors, agencies, promotional materials, and budgets.
6. Organize customer engagement programs, events, and branch activation activities.
7. Monitor campaign performance, ROI, lead generation, and marketing effectiveness.
8. Conduct competitor analysis and identify new market opportunities.
9. Support new branch launches and regional business expansion.
10.



Prepare monthly marketing plans, budgets, and performance reports.

Required Skills
- ATL & BTL Marketing
- Regional Marketing Operations
- Gold Loan / NBFC / Banking Experience
- Vendor Management
- Budget Planning and Management
- Brand Promotion and Marketing Campaigns
- Customer Acquisition and Lead Generation
- Event Management
- Team Coordination and Leadership
- ROI Analysis and Market Research

Preferred Candidate Profile

- Robust experience in regional marketing, preferably in Gold Loan, NBFC, or Banking.
- Experience handling multiple branches across a region.
- Strong communication, negotiation, and leadership skills.
- Ability to drive customer acquisition and improve branch visibility.

Contact

Vasanth Regional HR

(phone hidden)

[email protected]

📌 Regional Market Manager (Bengaluru)
🏢 Finkurve
📍 Bengaluru