Influencer Marketing Associate

Flo Mattress | Sakinaka, Andheri East, Mumbai (On-site)

About Flo Mattress

At Flo Mattress, we are redefining sleep through innovation, comfort, and customer-first experiences. As one of India’s fast-growing D2C sleep brands, we combine thoughtful design, premium quality, and modern technology to create products customers genuinely love.

We are looking for a regional language-speaking Influencer Marketing Executive to help scale creator partnerships and influencer campaigns for Flo Mattress.

Key Responsibilities

● Influencer Discovery & Onboarding:

Identify, research, and shortlist influencers aligned with the brand’s target audience, values, and positioning.

● End-to-End Campaign Management:

Manage complete influencer campaign lifecycles including outreach, negotiations, brief coordination, and execution.

● Relationship Management:

Build and maintain strong, ongoing relationships with creators, talent managers, and influencer marketing agencies.

● Cross-Functional Collaboration:

Work closely with internal content and design teams to ensure smooth campaign delivery and brand alignment.

● Performance Tracking & Analytics:

Track and measure campaign metrics including engagement rate, reach, impressions, conversions, and ROI.

● Database & Pipeline Operations:

Maintain structured influencer databases, campaign trackers,



and collaboration records in Excel.

● Content Repurposing:

Identify high-performing creator-generated content to repurpose across performance ads, website assets, and broader marketing campaigns.

Requirements

● Experience:

1 + year of hands-on experience in influencer marketing, social media marketing, or creator partnerships.

● Language Proficiency:

Fluency in Malyalam or Telugu is mandatory.

● Domain Knowledge:

Understanding of regional creator communities and social media trends is a strong advantage.

● Core Skills:

Solid communication, interpersonal, and negotiation skills.

● Technical Skills:

Comfortable working with Excel, Google Sheets, and campaign tracking tools.

● Mindset:

Highly organized, proactive, detail-oriented, and execution-focused.

Role Details

Attribute

Details

Location

Sakinaka, Andheri East, Mumbai (In office)

Working Days

Monday to Saturday

Employment Type

Full-time

Why Flo Mattress ?

● Growth Exposure:

Opportunity to take direct ownership in a rapidly scaling D2C brand.

● End-to-End Ownership:

Direct involvement in strategy, execution, and regional market expansion.

● Work Environment:

Collaborative, fast-paced, and high-energy team culture.

● Reliability:

Consistent and on-time salary structure.

📌 Regional Influencer Marketing Associate ( Telegu or Malyalam) (Mumbai)
🏢 Flo Mattress
📍 Mumbai