Division: Ash Handling

Department: Sales & Business Development

Experience: 10+ Years

Industry Preference: RMC / Cement / Fly Ash Sales

Location: Gujarat / Madhya Pradesh / Maharashtra / Kolkata / Hyderabad / Karnataka

Reporting To: Business Head ASH

Job Purpose To drive fly ash sales and business development across the assigned region by developing strong relationships with RMC plants, cement manufacturers, and other bulk fly ash consumers. The role will be responsible for regional revenue growth, customer acquisition, pricing, logistics coordination, and overall sales performance.

Key Responsibilities

1. Sales & Business Development

- Drive fly ash sales across RMC plants, cement companies, and other potential customers.
- Identify and develop new business opportunities across the assigned territory.
- Build and maintain strong relationships with RMC and cement industry decision-makers.
- Develop a strong customer pipeline and achieve monthly, quarterly, and annual sales targets.
- Negotiate commercial terms and close long-term supply contracts.

1. Customer & Market Development

- Maintain a strong database of RMC plants, cement plants, procurement heads, and key decision-makers.
- Map potential fly ash consumers across the assigned region.
- Develop new accounts and expand business with existing customers.
- Understand customer requirements, consumption patterns, and sourcing preferences.

1. Pricing & Commercial Management

- Have strong knowledge of prevailing fly ash market rates across different locations.
- Monitor competitor pricing, market demand, and regional price movements.
- Develop competitive pricing strategies while ensuring healthy margins.
- Negotiate rates, payment terms, and commercial agreements with customers.

1. Logistics & Supply Chain Coordination

- Have a strong understanding of fly ash transportation costs and logistics.
- Evaluate transportation rates, vehicle availability, and route economics.
- Coordinate with logistics and operations teams to ensure timely material delivery.
- Optimize freight costs and ensure competitive delivered pricing.

1. Business & Team Management

- Lead and manage regional sales teams.
- Prepare regional sales plans, budgets, and revenue forecasts.
- Monitor sales performance, collections, and customer profitability.
- Provide regular market intelligence and business updates to management.

Candidate Profile

- 10+ years of experience in RMC sales, cement sales, or fly ash sales.




- Strong existing database and connect with RMC plants and cement manufacturers.
- Proven track record of developing B2B customers and achieving sales targets.
- Strong knowledge of fly ash pricing, market rates, transportation costs, and logistics.
- Experience in regional sales management and business development.
- Strong negotiation, relationship management, and commercial skills.
- Willingness to travel extensively across the assigned region.

2: Manager ASH Sales

Division: Ash Handling

Department: Sales & Business Development

Experience: 10+ Years

Industry Preference: RMC / Cement / Fly Ash Sales

Location: Gujarat / Madhya Pradesh / Maharashtra / Kolkata / Hyderabad / Karnataka

Reporting To: Regional Head / Business Head ASH

Job Purpose To develop and generate fly ash sales by identifying potential RMC plants and cement manufacturers within the assigned territory. The candidate should have an established customer network, strong market knowledge, and the ability to convert business opportunities into consistent sales.

Key Responsibilities

1. Sales & Customer Acquisition

- Identify and approach RMC plants and cement manufacturers for fly ash sales.
- Generate new business opportunities and acquire customers.
- Develop and maintain relationships with purchase heads, plant heads, and procurement teams.
- Drive monthly sales volumes and revenue targets.
- Follow up on enquiries, quotations, negotiations, and order closures.

1. Market Mapping & Database Development

- Maintain a comprehensive database of RMC plants and cement plants in the assigned territory.
- Map customer-wise fly ash consumption and sourcing requirements.
- Identify potential customers, competitors, and new market opportunities.
- Develop a strong pipeline of prospective customers.

1. Pricing & Commercials

- Have good knowledge of prevailing fly ash market rates.
- Understand customer-specific pricing and competitor rates.
- Prepare quotations and negotiate commercial terms.
- Ensure competitive pricing while maintaining targeted margins.

1. Logistics Coordination





- Understand fly ash transportation rates, freight structures, and logistics costs.
- Coordinate with logistics teams for vehicle availability and timely delivery.
- Evaluate transportation routes and optimize delivered costs.
- Ensure smooth coordination between customers, operations, and logistics teams.

1. Sales Reporting & Collections

- Monitor sales volumes, order execution, and customer payments.
- Follow up on outstanding payments and support collection targets.
- Prepare daily and monthly sales reports.
- Provide market feedback and competitor intelligence to management.

Candidate Profile

- 10+ years of experience in RMC sales, cement sales, or fly ash sales.
- Solid customer network and database of RMC and cement plants.
- Ability to independently generate leads and close B2B sales.
- Good understanding of fly ash rates, pricing trends, and market dynamics.
- Strong knowledge of logistics, freight rates, and transportation economics.
- Excellent communication, negotiation, and customer relationship skills.
- Willingness to travel within the assigned territory.

Mandatory Selection Criteria – Both Positions

Must Have

1. Minimum 10 years of relevant RMC / Cement / Fly Ash sales experience.
2. Strong existing database of RMC plants and cement manufacturers.
3. Ability to generate business through existing customer relationships.
4. Good knowledge of fly ash pricing, regional market rates, and logistics costs.
5. Proven track record in B2B sales and customer acquisition.

Important: Candidates from unrelated industries without RMC / Cement sales experience should not be considered. LocationsMumbai | Kolkata | Delhi | Jharkhand | Bangalore | Hyderabad | Tamil Nadu | Odisha | Andhra Pradesh | Telangana | Rajasthan | Gujarat | Uttar Pradesh | Madhya Pradesh | Assam | Bihar | Punjab | Chhattisgarh

Gadarwara I Nabinagar I Vindhyachal I Ballari I Hyderabad I Raichur

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📌 Regional Head - ASH Sales (Bengaluru)
🏢 Refex Industries
📍 Bengaluru