: Program Manager Intern Branding & Marketing

Duration: 3 Months

Compensation: 20,000 per month

About the Role

GITAM University is looking for a creative, execution-oriented Program Manager Intern Branding & Marketing to support and coordinate branding and marketing initiatives across offline and digital channels. The ideal candidate should have hands-on experience in executing marketing campaigns, developing offline branding collaterals, coordinating with creative teams and vendors, and leveraging AI tools to improve marketing efficiency.

Key Responsibilities

1. Offline Branding & Marketing Execution

- Plan and execute offline branding initiatives, including bus wraps, hoardings, banners, standees, posters, signage, and other outdoor advertising formats.
- Coordinate with designers, printers, production agencies, and external vendors to ensure timely execution.
- Oversee artwork adaptation, production specifications, quality checks, and installation of marketing collaterals.
- Apply knowledge of the out-of-home (OOH) marketing space to ensure brand consistency across all physical marketing touchpoints.

2. Brand Management & Campaign Coordination

- Support the planning and execution of integrated branding and marketing campaigns.
- Coordinate with internal stakeholders, creative agencies, and marketing teams to deliver campaign assets.
- Manage campaign timelines, deliverables, budgets, and execution trackers.
- Ensure consistency in messaging, visual identity, and overall brand positioning.

3. AI-Enabled Marketing

- Leverage AI tools such as ChatGPT, Canva AI,



and other generative AI platforms for marketing content, creative ideation, and campaign development.
- Explore AI-driven workflows to improve content production, creative turnaround times, and operational efficiency.
- Support AI-assisted research, competitor benchmarking, and marketing campaign optimization.

4. Project & Stakeholder Management

- Independently manage multiple marketing workstreams from planning through execution.
- Maintain project trackers, vendor coordination sheets, and progress reports.
- Identify execution bottlenecks and ensure timely resolution.

Candidate Requirements

- Prior experience in branding, marketing operations, campaign execution, or project management.
- Demonstrated hands-on experience with offline marketing collaterals, particularly bus wraps, outdoor advertising, large-format printing, and physical branding installations.
- Understanding of branding principles, visual communication, and integrated marketing campaigns.
- Practical familiarity with AI-powered marketing and content creation tools.
- Strong vendor management, stakeholder coordination, and execution skills.
- Ability to manage multiple projects independently in a fast-paced environment.
- Experience working with universities, education brands, agencies, or consumer-facing organizations is an advantage.

Ideal Candidate A hands-on marketing professional who combines creative judgment with solid execution capabilities, understands both traditional and AI enabled marketing, and can independently drive branding projects from concept to on-ground implementation.

📌 Program Manager Intern (Visakhapatnam)
🏢 Gandhi Institute of Technology and Management (GITAM)
📍 Visakhapatnam