Job Title: Product Manager - Mobility Aids

Company: Vissco Healthcare Pvt. Ltd.

Department: Product Management

Location: Nariman Point, Mumbai

Experience: 5 to 8 Years

Qualification:

B.Des / M.Des (Industrial Design / Product Design),

B.Tech / B.E. (Mechanical Engineering) or equivalent.

MBA in Marketing / Product Management will be an added advantage.

Employment Type: Full Time, Permanent

Company Overview

Vissco Healthcare Pvt Ltd Established in 1963, is one of India's leading manufacturers of orthopedic supports, rehabilitation products, mobility aids, and wellness solutions. With over six decades of expertise, Vissco is committed to improving mobility, enhancing recovery, and empowering people to lead active, independent lives through innovative and high-quality healthcare products.

Headquartered in Mumbai, Vissco has a strong presence across India and international markets, serving healthcare professionals, hospitals, retailers, and millions of customers worldwide. Driven by innovation, quality, and customer-centricity, Vissco continues to set benchmarks in the healthcare and medical devices industry.

Company Website: https://www.vissco.com https://www.vissconext.com

Job Summary

Vissco Healthcare is looking for a dynamic and commercially oriented Product Manager to lead its Mobility Aids product portfolio.

The incumbent will be responsible for managing the complete product lifecycle, from market research, product conceptualisation and design to product development, launch, pricing and category growth.

The role requires a combination of product design understanding, technical knowledge, market awareness and commercial acumen to develop innovative, user-friendly and commercially successful mobility products.

The product portfolio includes Wheelchairs, Walkers, Rollators, Walking Sticks, Crutches, Commode Chairs, Patient Transfer Aids and other mobility and rehabilitation products.

Key Responsibilities

1. Product Portfolio & Category Management

- Manage the complete Mobility Aids product portfolio and develop category growth strategies.
- Evaluate existing products based on sales performance, profitability, market demand and competitive positioning.
- Identify gaps in the existing portfolio and recommend new product introductions, upgrades or discontinuation.
- Develop product roadmaps covering entry-level, mid-range and premium product segments.
- Identify opportunities to improve product features, functionality, quality and design.
- Monitor product-wise revenue, margins, sales volumes and inventory performance.

2. Industrial Design & Product Development

- Identify opportunities to develop innovative, ergonomic and user-friendly mobility products.
- Translate customer needs and market requirements into product concepts,



design specifications and functional requirements.
- Work on product aesthetics, ergonomics, usability, comfort, safety and functionality.
- Coordinate with design, engineering, R&D;, manufacturing and sourcing teams for product development.
- Evaluate product designs, prototypes and samples before commercialisation.
- Ensure products are designed keeping end-user requirements, caregivers' convenience and ease of use in mind.
- Explore improvements in product materials, components, construction, portability, durability and weight.
- Coordinate product testing, validation and quality evaluation.
- Ensure manufacturing feasibility and cost-effectiveness of new product designs.

3. New Product Development & Innovation

- Identify new product opportunities through market research, customer feedback, competitor analysis and global product trends.
- Study international mobility and rehabilitation product markets to identify innovative products suitable for the Indian market.
- Evaluate new technologies, materials and product designs.
- Develop product concepts, specifications, business cases and commercial feasibility reports.
- Coordinate the complete current product development process, from concept to launch.
- Drive continuous product improvement based on customer feedback, product performance and market requirements.

4. Market Research & Competitive Intelligence

- Conduct market research to understand customer needs, category trends and emerging opportunities.
- Benchmark competitor products on features, design, quality, technology, pricing and positioning.
- Study domestic and international brands in the mobility and rehabilitation segment.
- Interact with end users, caregivers, physiotherapists, hospitals, rehabilitation centres and dealers to understand product requirements.
- Identify unmet consumer needs and translate them into product development opportunities.
- Prepare periodic market intelligence and competitor benchmarking reports.

5. Product Pricing & Commercial Management

- Develop product pricing strategies based on product cost, competitor pricing, channel margins and market positioning.
- Ensure achievement of product-wise gross margin targets.
- Work with Finance, Sales, Sourcing and Manufacturing teams to optimise product costs.
- Evaluate product profitability and recommend appropriate pricing or cost corrections.




- Develop annual category sales plans and product-wise revenue forecasts.
- Identify high-potential products and recommend strategies to improve their commercial performance.

6. Product Marketing & Sales Enablement

- Develop product positioning, value propositions and key selling points for each product.
- Prepare product specifications, catalogues, brochures, comparison charts and product presentations.
- Develop product training modules for Sales teams, dealers, distributors and retail staff.
- Coordinate with Marketing for product launches, campaigns and promotional activities.
- Ensure accurate product information, images and descriptions across Vissco's website and e-commerce marketplaces.
- Support Sales teams with product demonstrations and technical presentations.
- Develop product FAQs and competitive objection-handling guidelines.

7. Category Growth & Channel Development

- Work with Sales teams to drive Mobility Aids sales across general trade, modern retail, institutional sales, hospitals, e-commerce and Vissco Experience Centres.
- Identify opportunities to improve product penetration and visibility across sales channels.
- Recommend appropriate product assortment and price-point strategies for different channels.
- Support institutional and hospital sales teams with product knowledge and technical inputs.
- Identify opportunities for product bundling, cross-selling and category expansion.

8. Product Performance & Quality Monitoring

- Track monthly product-wise sales, revenue, gross margins and quantity sold.
- Analyse product performance across different channels and geographical markets.
- Monitor inventory availability, stock-outs, ageing and slow-moving products.
- Review customer complaints, product returns, warranty issues and quality feedback.
- Coordinate with Quality and Manufacturing teams to resolve product-related issues.
- Initiate corrective actions to improve product quality, usability and customer satisfaction.

Desired Candidate Profile

- 3 to 8 years of experience in Product Management, Product Design, Product Development or Category Management.
- Experience in healthcare products, rehabilitation aids, mobility equipment or consumer durables will be preferred.

Educational Qualifications:

- B.Des / M.Des in Industrial Design or Product Design preferred.
- B.Tech / B.E. in Mechanical Engineering or Product Design.
- MBA in Marketing / Product Management will be an added advantage.

Key Skills Product Management | Industrial Design | Product Design | Product Development | New Product Development | Mobility Aids | Medical Devices | Mechanical Design | Ergonomics | Product Innovation | CAD | SolidWorks | Product Lifecycle Management | Market Research | Category Management | Product Pricing | Competitor Analysis

📌 Product Manager - Mobility Aids (Mumbai)
🏢 Vissco
📍 Mumbai