Your role in our vison :

We don't need someone who clutters a user's inbox with just another push notification or in-app prompt. We need someone whose messages get opened - because they're relevant, well-timed, and worth the user's attention.

That means ensuring users actually understand what we're building, how our features work, and why this should be their go-to product for investing - not just that we told them it exists, but that they get it.

This is a high-visibility role responsible for ensuring that users who activate on the platform stay engaged, deepen their relationship with us, and grow into high-value customers.

What We Offer:

We're a lean, close-knit team without rigid departmental walls. You'll have direct ownership over growth outcomes, not just a slice of a funnel. You'll work directly with the leadership on a product used by retail investors in India, with real autonomy to test and ship ideas fast.

What You'll Own

Growth & Experimentation

1. Drive & own product adoption journeys through targeted channels once user cohorts are locked
2. Lead data-backed user journey analysis and A/B testing and not assumptions or bias.

Identify funnel drop-offs and opportunities for wins.
1. Partner with product to surface high-intent traffic patterns and feedback that drive stickiness and retention

Lifecycle & Automation

1.



Execute playbooks that activate users to new/existing features via in-app messaging, campaigns, and other communication channels as appropriate
2. Design and build end-to-end lifecycle sequences for users at different stages - from Acquisition through Revenue - with messaging and formats that hit at the right moment

Performance & Optimization

1. Track and close loops on all triggered campaigns and automation workflows using rigorous metrics and data - not experimentation without measurement
2. Turn funnel analysis into specific, actionable recommendations for the product team (not just reporting dashboards)
3. Optimise spend and effectiveness across push, email, SMS, WhatsApp, and in-app prompts -with revenue metrics as the north star

What You Bring

1. Strong inclination towards capital markets - you understand trading behavior and how retail investors actually use these products. This matters more than years of experience.
2. 4+ years in growth marketing, lifecycle marketing, product marketing, or similar
3. Hands-on experience analyzing funnels, user journeys, and turning data into action
4. Proficiency with CRM/marketing automation tools - WebEngage, MoEngage, CleverTap, or similar
5. A sharp analytical mindset paired with genuine creative instincts
6. Comfort with ambiguity and ownership in a lean, rapid-moving team

📌 Product - Growth and Engagement (Bengaluru)
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