Key Responsibilities

1. Marketplace &

- Quick-Commerce Advertising

- Independently manage Amazon Ads (AMS), Blinkit Ads and Swiggy Instamart advertising campaigns.

- Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.

- Manage daily advertising budgets, bidding strategies and campaign structures.

- Identify opportunities to improve product visibility, conversions and sales.

2.

Performance

Analysis &

- Optimisation

- Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.

- Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.

- Identify underperforming campaigns and implement corrective actions.

- Allocate advertising budgets based on performance, inventory availability and business priorities.

- Focus on profitable revenue growth rather than advertising metrics alone.

3.

Sales

Growth &

- Campaign Planning

- Develop advertising strategies for new product launches and existing SKUs.

- Plan promotional campaigns around platform events, seasonal demand and product opportunities.





- Identify high-performing products and opportunities to scale advertising investments.

- Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.

4. Reporting &

- Accountability

- Prepare daily advertising performance dashboards.

- Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.

- Track advertising performance against agreed sales and profitability targets.

- Present actionable recommendations to the Director – E-commerce &
- Quick Commerce.

Required Qualifications

- 2–5 years of relevant performance marketing experience.

- Demonstrable hands-on experience with Amazon Ads and/or Blinkit Ads

.

- Strong understanding of marketplace advertising, campaign optimisation and advertising analytics.

- Experience managing advertising budgets and improving return on advertising spend.

- Proficiency in Microsoft Excel or Google Sheets.

- Ability to independently manage multiple products, campaigns and advertising platforms.

- Robust analytical skills and a results-oriented approach.

📌 Performance Marketing Specialist – Q-commerce & E-Commerce (Ludhiana)
🏢 Beehive Farms
📍 Ludhiana