Experience: 2–5 Years

Employment Type: Full-Time

Department: Performance Marketing

We are looking for a highly skilled Performance Marketing Expert with hands-on experience in planning, executing, managing, and scaling paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should have strong analytical skills, expertise in campaign optimisation, conversion tracking, audience targeting, and performance-driven marketing strategies.

Roles & Responsibilities

- Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.
- Manage Facebook Ads, Instagram Ads, Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
- Develop campaign strategies to generate high-quality leads, conversions, and sales.
- Set up and manage Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
- Configure conversion tracking, event tracking, and attribution.
- Create and optimise custom audiences, lookalike audiences, and remarketing campaigns.
- Analyse CTR, CPC, CPM, CPA, CPL, ROAS, and conversion rates.
- Conduct A/B testing of ad creatives, landing pages, audiences, and campaign structures.
- Manage advertising budgets and scale campaigns while maintaining target ROAS and CPA.
- Identify performance gaps and implement data-driven optimisation strategies.
- Prepare daily, weekly, and monthly campaign performance reports.

Required Skills & Qualifications




- 2–5 years of hands-on experience in Meta Ads and Google Ads.
- Strong understanding of Facebook Business Manager and Meta Ads Manager.
- Expertise in Google Ads, Google Analytics 4, and Google Tag Manager.
- Hands-on experience with Meta Pixel, Conversion API (CAPI), and server-side tracking.
- Solid knowledge of campaign attribution, conversion tracking, and tracking diagnostics.
- Experience with lead generation, e-commerce, and performance marketing campaigns.
- Excellent understanding of bidding strategies, audience segmentation, and budget optimisation.
- Strong analytical, problem-solving, and reporting skills.
- Ability to manage multiple advertising accounts and deliver measurable results.

Preferred Skills
- Experience with CRM integrations and offline conversion tracking.
- Knowledge of Google Merchant Center and product feed optimisation.
- Experience with landing page optimisation and CRO.
- Understanding of marketing funnels, retargeting, and customer acquisition strategies.
- Experience with automation tools and marketing analytics platforms.

Key Performance Indicators (KPIs)
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Campaign scalability and budget efficiency

If you are passionate about performance marketing, paid media, data analytics, and scaling advertising campaigns, we would love to hear from you!

📌 Paid Media (Meta & Google Ads) (Gurugram)
🏢 Blynk Ads
📍 Gurugram