Job highlights

- 5-8+ years in New Product Development with experience in D2C, FMCG, Nutraceuticals or Healthcare
- Lead NPD lifecycle, drive product innovation, manage cross-functional teams and stakeholders, ensure compliance and launch readiness

New Product Development (NPD) Lead Location: Bengaluru, India

Department: Product & Innovation

Employment Type: Full-time

About Wellopia

At Wellopia, we are redefining children's wellness by developing innovative, science-backed products that empower healthier, happier childhoods. As a rapidly growing D2C brand, we combine research, quality, and customer insights to create solutions trusted by parents across India.

We are looking for a passionate and results-driven Recent Product Development (NPD) Lead to spearhead our innovation journey. This role is ideal for someone who thrives on turning ideas into successful products, enjoys solving complex challenges, and can lead cross-functional teams to deliver exceptional consumer experiences.

Key Responsibilities

Product Strategy & Innovation

Lead the complete NPD lifecycle; build the innovation pipeline; identify market trends and consumer insights; develop commercially viable product concepts.

Product Development & Commercialization

Collaborate with R&D;, Quality, Regulatory, Supply Chain, Procurement, Design, Marketing and

Operations; drive formulation, packaging, pricing and positioning; ensure compliance and launch readiness.

¢ Project & Stakeholder Management

Manage timelines, budgets, resources, external manufacturers, suppliers and packaging partners while proactively mitigating risks.

¢ Market Intelligence

Conduct competitor benchmarking, analyze consumer feedback,



monitor post-launch performance and recommend improvements.

¢ Leadership

Lead and mentor the NPD team, present innovation roadmaps and business cases, and champion cross-functional collaboration.

Qualifications

¢ Bachelor's degree in Food Technology, Nutrition, Pharmacy, Life Sciences, Engineering,

Business, or a related discipline.

¢ MBA or postgraduate qualification preferred.

¢ 58+ years of experience in New Product Development, Product Innovation, Product

Management, or Category Management.

¢ Experience in D2C, FMCG, Nutraceuticals, Healthcare, Consumer Goods, or Wellness industries is highly preferred.

Core Competencies

Product Innovation & Commercialization ¢ Consumer & Market Insights ¢ Product Lifecycle

Management ¢ Cross-functional Leadership ¢ Strategic Thinking ¢ Project & Stakeholder

Management ¢ Vendor Development ¢ Regulatory Compliance ¢ Data-driven Decision Making ¢

Communication & Presentation

Preferred Experience

¢ Successfully launched multiple consumer products from concept to market.

¢ Experience working with contract manufacturers and third-party vendors.

¢ Strong understanding of the children's wellness, nutrition, healthcare, or consumer products ecosystem.

¢ Prior experience in a fast-paced startup or high-growth D2C environment.

Why Join Wellopia?

At Wellopia, you'll have the opportunity to shape products that make a meaningful difference in the lives of children and families. You'll work alongside passionate professionals in a collaborative,

innovation-driven environment where your ideas can directly influence business growth and customer impact.

If you're passionate about creating category-defining products and leading innovation with purpose,

we'd love to hear from you.

📌 NPD Lead (Bengaluru)
🏢 wellopia
📍 Bengaluru