Description:

- National Level as Trade markeing manager handling business size of more than 300 Cr
- Trade Marketing Promotions and programs

1)Analyse and identify the need for Trade inputs and formulate the calendar basis the building blocks/ Analysis
- Ensure all Trade offers are planned and executed as per calendar.
- Ensure Trade scheme is accurately communicated down the line to up to PSR and Trade.
- Create Tracking & monitoring & evaluation mechanism for each trade offer and share the analysis with all the stakeholders
- Identify ITeS/ Sales automation report requirements for analytics and monitoring of Trade offers
- Create Trade loyalty program for trade partners and align and execute them efficiently to achieve the desired results
- Measuring effectiveness and efficacy of all trade offers and improve/improvise to achieve strategic objectives

Visibility

- Plan Visibility inputs based on Channel and Market requirements and ensure planning ,



allocation is streamlined for timely market execution
- Create visibility layout for Stores and create process for monitoring of the same

Budget and process compliances

- Managing the Trade budget within desired targets
- Define and communicate Process/policies/Protocols to comply with trade marketing requirements

Training

- Train the trainer for Sales call process/ Merchandising identification/
- Tracking effectiveness and take corrective actions.

1)Well versed in Excel / PPT

2)Robust in Data interpretation / Data handling

- Vendor Management
- Clear understanding of P& L in case of Trade discounts
- Having detailed data and process understanding of Trade marketing Role
- Laying out of PSR Roles and Responsibilities and evaluation matrix

📌 National Trade Marketing Manager from FMCG only (Ahmedabad)
🏢 Talent Leads HR Solutions
📍 Ahmedabad