Job highlights

- Required Skills . 3-5 years of hands-on marketplace advertising experience. . Strong expertise in Amazon Ads and Flipkart Ads.
- Experience with Blinkit,Zepto and Swiggy Instamart advertising is preferred. . Strong understanding of keyword targeting,bidding,campaign structures and budget optimisation.
- Experience: 3-5 Years.

- Marketplace Ads Lead (E-commerce & Quick Commerce) Experience: 3-5 Years

Location: Noida

Department: Performance Marketing

Role Overview

We are looking for a result-oriented Marketplace Ads Lead to drive paid advertising strategies and revenue growth across E-commerce and Quick Commerce platforms. The candidate will be responsible for campaign planning, execution, optimisation, team management and delivering advertising performance across multiple brands.

Key Responsibilities

- Plan, execute and manage advertising campaigns across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and other platforms.
- Develop platform-wise advertising strategies to drive sales, visibility and market share.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, search ads and display campaigns.
- Drive campaign optimisation through keyword research, bidding, budget allocation and placement strategies.
- Monitor and improve ACoS, ROAS, TACoS, CTR, CPC and conversion rates.
- Analyse search term reports, identify growth opportunities and implement negative keyword strategies.
- Manage campaign budgets and ensure optimal utilisation of advertising spends.
- Drive new product launches and scale high-potential SKUs through advertising.
- Conduct competitor analysis,



keyword research and share-of-voice tracking.
- Prepare daily, weekly and monthly advertising performance reports and actionable insights.
- Coordinate with brand founders, clients and channel POCs for advertising strategy, reviews and escalations.
- Work closely with account management teams to align advertising strategies with GMV and business targets.
- Lead and mentor the marketplace advertising team.

Required Skills
- 3-5 years of hands-on marketplace advertising experience.
- Strong expertise in Amazon Ads and Flipkart Ads.
- Experience with Blinkit, Zepto and Swiggy Instamart advertising is preferred.
- Strong understanding of keyword targeting, bidding, campaign structures and budget optimisation.
- Excellent analytical skills and advanced Excel knowledge.
- Experience managing multiple brands and advertising budgets.
- Strong client communication, presentation and team management skills.
- Ability to drive performance and business growth through data-driven decisions.

Key Performance Indicators (KPIs)
- ROAS and ACoS improvement.
- Advertising-attributed sales growth.
- Overall GMV contribution and organic sales growth.
- Budget utilisation and campaign efficiency.
- Keyword ranking and share of voice.
- Current SKU advertising performance.
- Client satisfaction and retention.
- Team productivity and campaign execution efficiency.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketplace Advertisement Lead (Noida)
🏢 Team Pumpkin
📍 Noida