What This Role Actually Means

As a Marketing Specialist, your main goal is to help the company attract potential customers, increase brand awareness, and generate sales opportunities (leads).

You would likely be responsible for:

1. Developing Marketing Strategies

- Creating marketing campaigns to promote products or services.
- Identifying target customers.
- Planning how to reach those customers through digital channels.
- Tracking campaign performance and making improvements.

Example: If the company launches a current software product, you might create:

- A social media campaign
- Google Ads
- Email marketing campaigns
- Website content
- Product launch materials

1. Brand Awareness

Brand awareness means getting people to recognize and trust the company.

Activities may include

- Managing social media accounts
- Publishing blogs and articles
- Running advertising campaigns
- Creating videos and marketing materials
- Participating in events or conferences

Goal: Make the company's name familiar to potential customers.

1.



Lead Generation

A lead is a potential customer who has shown interest in the company's product or service.

You may

- Create landing pages
- Run Facebook, LinkedIn, or Google Ads
- Develop email campaigns
- Organize webinars or events
- Collect customer information for the sales team

Success Metric: "How many qualified leads did the campaign generate?"

1. In-Person Client Meetings

This is an interesting part of the description.

You may

- Meet prospective clients
- Understand customer needs
- Present products or services
- Gather customer feedback
- Support sales discussions

This means the role is not purely digital marketing. It includes a customer-facing component. Job Types: Full-time, Part-time, Internship

Pay: From ₹250,000.00 per year

Benefits

- Health insurance
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Marketing Specialist (Hyderabad)
🏢 Wiserunts Private
📍 Hyderabad