Role - Marketing Manager PAN India | Online & Offline Marketing

Location: Peeragarhi, New Delhi ( 6 Days WFO )

Experience: 9+

Travel: PAN India travel as per business requirements

"Only Female candidates"

Experience

- 9+ years of overall relevant marketing experience.
- Proven experience in managing PAN India marketing operations.
- Solid experience handling both digital/online and offline/BTL marketing.
- Experience managing marketing teams, agencies, vendors, budgets, and large-scale campaigns.
- Experience in consumer products, premium/lifestyle brands, wellness, FMCG, consumer durables, water purification, or related industries will be an added advantage.
- The ideal candidate should be a strategic yet hands-on marketing leader capable of taking complete ownership of the PAN India marketing functionfrom strategy and budgeting to campaign execution, brand building, lead generation, events, market expansion, analytics, and team/agency management.
- The candidate should be comfortable working closely with Sales, Business Development, Product, Operations, and Senior Management to ensure marketing initiatives directly support business objectives.

Key Responsibilities 1. PAN India Marketing Strategy

- Develop the company's overall PAN India marketing strategy across digital and offline channels.
- Create annual, quarterly, and monthly marketing plans aligned with business and revenue objectives.
- Develop region-wise marketing strategies based on market potential, customer profile, and business requirements.
- Identify new markets, customer segments, marketing channels, and growth opportunities.
- Monitor industry trends, consumer behaviour, and competitor activities across key markets.

2. Digital / Online Marketing

- Lead digital marketing activities across Google, Meta, Instagram, YouTube, LinkedIn, and other relevant platforms.




- Develop and optimize performance marketing campaigns for lead generation, customer acquisition, and brand awareness.
- Manage digital KPIs including CPL, CAC, conversion rate, ROAS, website traffic, engagement, and lead quality.
- Oversee SEO, SEM, social media, email marketing, WhatsApp marketing, website, landing pages, and digital content.
- Develop and implement social media and content strategies.
- Work with internal teams and external agencies to ensure effective digital campaign execution.
- Analyze campaign performance and continuously optimize marketing spend and results.

3. Offline / BTL Marketing

- Lead PAN India offline marketing, BTL, ATL, events, exhibitions, activations, and promotional campaigns.
- Plan and execute product launches, exhibitions, corporate events, dealer activities, and retail activations.
- Develop regional marketing initiatives based on local market requirements and business objectives.
- Manage branding and visibility across relevant customer touchpoints.
- Oversee production and distribution of brochures, standees, banners, promotional materials, and other marketing collaterals.
- Evaluate the effectiveness and ROI of offline campaigns.

4. Brand Management

- Develop and strengthen the companys brand positioning across PAN India.
- Ensure consistency in brand communication across digital, print, events, retail, and other customer touchpoints.
- Develop campaign concepts and coordinate with creative teams for marketing execution.




- Manage brand guidelines, promotional communication, product communication, and marketing collateral.
- Build solid brand awareness and customer engagement in target markets.

5. Lead Generation & Sales Support

- Develop integrated marketing campaigns to generate high-quality leads for the sales team.
- Work closely with Sales and Business Development teams to understand market requirements and improve lead quality.
- Track leads from source through conversion and identify high-performing channels.
- Develop B2B and B2C marketing campaigns as per business requirements.
- Support the sales team with product presentations, brochures, campaigns, promotional material, and sales enablement tools.

6. PAN India Events & Activations

- Plan and manage marketing events and activations across major cities and regions.
- Identify relevant exhibitions, conferences, corporate events, industry forums, and partnership opportunities.
- Manage event planning, production, execution, and logistics.
- Ensure timely execution of marketing events and activations.
- Travel across India for market visits, events, exhibitions, and business requirements.

7. Partnerships & Alliances

- Identify co-branding and collaboration opportunities.
- Manage influencer/KOL and corporate marketing initiatives.
- Build long-term marketing partnerships that support brand visibility and business growth.

8. Budget & Vendor Management

- Prepare and manage the annual marketing budget.
- Allocate budgets across digital, offline, events, branding, activations, and regional marketing activities.
- Negotiate with agencies and vendors to ensure cost-effective execution.
- Monitor marketing expenditure and ROI.
- Maintain proper documentation and reporting of marketing spends.

📌 Marketing Manager (Delhi)
🏢 Think People Solutions
📍 Delhi