Key Responsibilities

1. Marketing Strategy: Develop and execute marketing strategies to promote the institution, its courses, and educational programs.
2. Digital Marketing Coordination: Coordinate digital marketing activities across social media, Google Ads, SEO, email campaigns, and other online platforms.
3. Lead Generation: Generate prospective student leads through online and offline marketing campaigns to support admission targets.
4. Brand Promotion: Enhance the institution's brand visibility, reputation, and market presence through effective promotional activities.
5. Campaign Management: Plan, execute, and monitor marketing campaigns for various courses, campuses, and admission seasons.
6. Market Research: Conduct competitor analysis, identify market trends, understand student preferences, and explore current admission opportunities.
7. Content & Creative Coordination: Coordinate with graphic designers, video editors, and content teams for brochures, advertisements,



promotional videos, and marketing creatives.
8. School & College Outreach: Coordinate educational awareness programs, school visits, college events, seminars, exhibitions, and career guidance activities.
9. Marketing Team Coordination: Work closely with the admissions and telecalling teams to ensure effective lead management and timely follow-ups.
10. Agency & Vendor Management: Coordinate with advertising agencies, media partners, vendors, and external marketing service providers.
11. Marketing Performance Analysis: Monitor campaign performance, lead generation, conversion rates, cost per lead, and return on marketing investment (ROI).
12. MIS & Reporting: Prepare periodic marketing performance reports, campaign updates, budget utilization reports, and submit progress updates to management.

📌 Marketing Manager (Chennai)
🏢 MATID TECHNOLOGIES
📍 Chennai