Responsibilities

1. Business Development &
- Revenue Growth

Achieve monthly business, revenue, and patient conversion targets.

- Identify new business opportunities and expand the referral network.
- Develop strategies to increase patient footfall and IVF cycle conversions.
- Monitor market trends and competitor activities.

1. Doctor &
- Referral Network Management

Build and maintain relationships with gynaecologists, obstetricians, physicians, hospitals, and clinics.

- Conduct regular doctor visits and healthcare partner meetings.
- Develop referral partnerships to generate potential IVF patient leads.
- Maintain strong skilled relationships with existing referral partners.

1. Marketing &
- Promotional Activities

Plan and execute local marketing activities, camps, seminars, and awareness programmes.

- Coordinate with the marketing team for promotional campaigns and branding activities.
- Explore new channels for lead generation and patient engagement.

1. Team Management

Lead, guide, and monitor the Business Development Executive/BDM team.

- Set targets, review performance, and ensure achievement of business objectives.
- Conduct regular team meetings and provide guidance to improve productivity.

1. Patient Lead &
- Conversion Management

Coordinate with the counselling and front office teams to ensure timely follow-up of leads.





- Monitor lead generation, appointments, patient visits, and conversion rates.
- Identify reasons for non-conversion and implement corrective actions.

1. Reporting &
- Analysis

Prepare daily, weekly, and monthly business development reports.

- Track doctor-wise referrals, lead sources, patient conversions, and revenue performance.
- Share market feedback and business updates with management.

1. Internal Coordination

- Work closely with the Centre Head, IVF doctors, counsellors, and operations team.

- Ensure a smooth patient journey and a positive patient experience.
- Follow company policies, ethical marketing practices, and patient confidentiality guidelines.

Eligibility Criteria

- Graduate in any discipline
- MBA in Marketing, Sales, or Business Management will be preferred.
- 3–6 years of experience in business development, sales, or healthcare marketing.
- Experience in IVF, fertility, gynaecology, or the healthcare industry will be an added advantage.
- Strong communication, negotiation, relationship management, and leadership skills.
- Good knowledge of the local market and referral network.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Health insurance

- Leave encashment

- Provident Fund

Work Location: In person

📌 Marketing Manager Assistant (Dehradun)
🏢 Nova IVF Fertility
📍 Dehradun