Marketing Lead / Manager (Service / Staffing Industry Focus)

Location: Kolkata

Experience: 3–8 years

Industry: Service / Staffing / Skill Development

Employment Type: Full-time | Work from Office

Summary

We are looking for a strategic and results-driven Marketing Lead / Manager with extensive experience in the service, staffing, or skill development sectors. In this role, you will lead our marketing department to drive aggressive B2B corporate client acquisition and B2C candidate/student enrollment. The ideal candidate understands the nuances of marketing intangible services, possesses a strong data-backed approach to lead generation, and excels at building high-performance teams. You will take complete ownership of our multi-channel marketing budget, ensuring our service offerings maintain premium visibility and authority in the market.

Key Responsibilities

1. Service Growth & Performance Marketing

- B2B & B2C Campaign Architecture: Formulate and execute full-funnel paid media frameworks (Google, Meta, LinkedIn) tailored for service lead generation and corporate client acquisition.
- Funnel & CPA Optimization: Own and optimize the client/candidate acquisition funnel, focusing heavily on lowering Cost Per Lead (CPL) and maximizing conversion rates for high-value services.
- Data & Analytics Infrastructure: Oversee Google Analytics 4 (GA4), tag management, and CRM pipelines (HubSpot/Zoho) to build transparent, executive-level ROI dashboards.
- Conversion Rate Optimization (CRO): Plan and lead systematic A/B testing frameworks for ad copy, landing pages, and service inquiry forms to minimize drop-offs.

2.



Service Branding & Thought Leadership

- Omnichannel Brand Voice: Establish and guard a premium, cohesive identity across corporate communication channels, ensuring our service expertise stands out against competitors.
- B2B Content Leadership: Direct copy and design teams to deliver authoritative, industry-specific content, whitepapers, case studies, and corporate thought-leadership campaigns.
- Community Engagement: Cultivate organic digital communities and discover high-value strategic partnerships, industry influencer alignments, and PR opportunities.

3. Team Leadership & People Management

- Team Mentorship: Lead, mentor, and upskill a cross-functional marketing team comprising graphic designers, copywriters, performance executives, and social media specialists.
- KPI & Performance Management: Establish clear daily, weekly, and monthly Key Performance Indicators (KPIs) for the team, conducting regular performance reviews to ensure accountability.
- Agency & Vendor Governance: Manage relationships with external performance marketing agencies, PR firms, and freelancers, ensuring their outputs align with company quality benchmarks.
- Cross-Functional Collaboration:



Act as the primary bridge between marketing and internal stakeholders—particularly working alongside Sales, Operations, and Delivery heads to align marketing outputs with service revenue goals.

4. Offline Marketing & Sales Enablement

- BTL & Corporate Event Strategy: Conceptualize, plan, and execute corporate networking events, HR summits, skill development workshops, and targeted BTL activations.
- Sales Pipeline Enablement: Coordinate with the B2B sales team to supply high-conversion sales collateral, corporate pitch decks, client case studies, and Account-Based Marketing (ABM) toolkits.
- Vendor & Budget Control: Oversee vendor onboarding, negotiate contracts, and manage event fabrication to keep overhead strictly within budgeted parameters.

Requirements

- Education: MBA in Marketing, Master’s in Mass Communication, or an equivalent specialization.
- Experience: 3–8 years of skilled marketing experience, with at least 3 years explicitly within the service, staffing, HR-tech, or educational/skill development sectors.
- Team Management: Proven track record of directly managing an internal team of at least 3–5 marketing professionals alongside external agency partners.
- Technical Stack: Deep expertise in ad managers, SEO/SEM automation tools, GA4, and service-industry CRM automation platforms.
- Core Competencies: Deep understanding of B2B service marketing cycles, exceptional executive communication, sharp analytical problem-solving, and a track record of handling high-pressure project deadlines.

📌 Marketing Lead / Manager (Service / Staffing Industry Focus) (Bidhannagar)
🏢 2COMs
📍 Bidhannagar