Head Marketing

Industry: Building Materials & Building Construction Solutions

Function: Marketing

Designation: Head – Marketing

Reporting To: CEO / Business Head

Location: Noida, Uttar Pradesh

Experience: 22–27 years (indicative)

Preferred Age: 45–50 years

Education: MBA in Marketing from a reputed institution

CTC: Up to 90 LPA (stretchable for the right candidate)

1. Role Overview

We are looking for an accomplished and strategic marketing leader to head the Marketing function of a leading Building Materials & Building Construction Solutions business.

The incumbent will be responsible for developing and executing comprehensive marketing strategies to strengthen brand positioning, drive consumer demand, enhance channel effectiveness and accelerate business growth.

The role requires a well-rounded marketing professional with strong expertise across Channel Marketing, Trade Marketing, Consumer Marketing, Digital Marketing and integrated ATL/BTL activities.

The candidate should have the ability to connect marketing initiatives with business objectives, work closely with Sales leadership and build strong consumer preference through effective brand communication, dealer engagement and demand-generation initiatives.

2. Key Responsibilities

1. Key Responsibilities

A. Channel & Trade Marketing
- Develop and implement comprehensive channel and trade marketing strategies aligned with overall business and sales objectives.
- Strengthen engagement and relationships with dealers, distributors, retailers and other channel partners to enhance brand preference and business growth.
- Design and execute dealer loyalty programmes, trade promotions, incentive schemes, reward programmes and channel activation initiatives.
- Drive effective retail marketing initiatives, including showroom branding, product displays, merchandising, point-of-sale communication and in-store branding.
- Develop region-specific and market-specific trade marketing plans in coordination with regional Sales teams.
- Plan and execute dealer meets, channel partner conferences, exhibitions, trade fairs and other engagement activities.
- Ensure effective utilisation of trade marketing budgets and measure the impact of channel initiatives on sales performance.
- Work closely with Sales leadership to improve dealer productivity, channel effectiveness, market penetration and overall business performance.

B. Consumer Marketing
- Develop and implement consumer-centric marketing strategies to strengthen brand preference, influence purchase decisions and generate product demand.
- Build a deep understanding of consumer behaviour, buying patterns, purchase motivations, preferences and evolving market trends.
- Identify key consumer segments and develop targeted marketing initiatives to address their specific needs and expectations.
- Plan and execute consumer engagement programmes, brand activations, promotional campaigns, roadshows and experiential marketing initiatives.
- Drive consumer enquiries, qualified leads, product awareness and conversion through integrated marketing programmes.
- Develop initiatives to influence consumers at various stages of their purchase journey, from awareness and consideration to final purchase.
- Work closely with Sales and channel teams to improve consumer engagement, showroom visits and purchase conversion.
- Continuously evaluate consumer campaign effectiveness through market feedback, research and performance analytics.

C. Digital & Performance Marketing
- Develop and lead the overall digital marketing strategy to strengthen online brand presence, consumer engagement and business growth.
- Plan and execute digital campaigns across Google, Meta, YouTube, social media and other relevant digital platforms.
- Drive Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, social media marketing and performance-led advertising campaigns.
- Develop digital lead-generation strategies to attract relevant consumers and improve the quality and conversion of enquiries.
- Leverage CRM platforms, marketing automation, customer databases and retargeting tools to enhance consumer engagement and campaign effectiveness.
- Drive effective content strategies, including videos, digital creatives, product communication, influencer engagement and other relevant digital formats.




- Establish robust systems to monitor website traffic, digital engagement, lead quality, campaign performance, cost per lead and marketing ROI.
- Analyse campaign data and consumer behaviour to continuously optimise digital marketing investments and improve overall effectiveness.
- Explore emerging digital technologies, platforms and marketing tools to strengthen the organisation's digital capabilities.

D. Brand Strategy & ATL/BTL Marketing
- Develop and execute the overall brand strategy, positioning and communication framework to strengthen brand identity and market differentiation.
- Drive long-term brand-building initiatives to enhance brand awareness, consideration, preference and consumer trust.
- Conceptualise and lead integrated marketing campaigns across television, print, outdoor, radio, digital and other relevant media.
- Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) activities to enhance brand visibility, consumer engagement and market presence.
- Develop impactful brand campaigns, advertising strategies, creative communication and promotional programmes in alignment with business objectives.
- Ensure consistency of brand messaging, visual identity and communication across all consumer, retail and channel touchpoints.
- Work closely with advertising agencies, creative agencies, media partners and external consultants to develop and execute effective campaigns.
- Monitor brand performance, campaign reach, consumer response and competitive positioning to continuously strengthen brand equity.
- Drive cutting-edge brand-building initiatives to establish a differentiated and strong market position.

E. Product Marketing & New Product Launches
- Work closely with Product Development, R&D; and Sales teams to understand product capabilities, consumer expectations and emerging market opportunities.
- Develop product positioning, value propositions and marketing communication strategies for existing and new product categories.
- Lead go-to-market strategies for new product launches, including market preparation, launch campaigns, channel communication and consumer awareness initiatives.
- Develop effective product catalogues, brochures, digital content, product presentations and other marketing collaterals.
- Drive marketing initiatives to support premiumisation, product differentiation and expansion into new market segments.
- Identify emerging consumer preferences and market trends to support product innovation and portfolio development.
- Ensure effective communication of product features, benefits, quality, applications and competitive advantages.
- Monitor market response and product performance after launch and recommend suitable corrective marketing initiatives.

F. Market Intelligence & Consumer Insights
- Lead market research, consumer studies and competitive intelligence initiatives to understand industry dynamics and changing market requirements.
- Continuously monitor competitor strategies, brand positioning, pricing, product launches, promotional activities and marketing campaigns.
- Identify emerging market trends, new consumer segments, changing preferences and potential business opportunities.
- Develop insights into customer expectations, buying behaviour, channel dynamics and factors influencing purchase decisions.
- Undertake brand tracking, consumer feedback studies and market perception surveys to assess brand health and effectiveness.
- Analyse market information and translate findings into actionable marketing strategies and business recommendations.
- Work closely with Sales teams to gather market feedback, understand regional requirements and identify opportunities for improving market penetration.
- Provide strategic inputs to senior management on market developments, competitive positioning and potential growth areas.

G. Marketing Budget & ROI
- Develop, manage and monitor the annual marketing budget in alignment with the organisation's business priorities and growth objectives.




- Ensure optimum allocation of marketing investments across channel, trade, consumer, digital, brand-building and ATL/BTL activities.
- Establish clear performance measurement parameters to evaluate the effectiveness and return on marketing investments.
- Monitor campaign-wise expenditure, cost effectiveness, lead generation, brand impact and overall marketing contribution to business growth.
- Drive financial discipline and ensure optimal utilisation of marketing budgets without compromising campaign effectiveness.
- Evaluate and manage advertising agencies, media partners, creative agencies and other external marketing associates.
- Negotiate commercial terms with external partners and ensure quality, efficiency and value for money.
- Present periodic marketing performance reports, budget utilisation and ROI analysis to the CEO / Business Head.

H. Team Leadership & Cross-functional Collaboration
- Provide strategic direction and leadership to the overall Marketing function, building a high-performing and professionally competent team.
- Lead, mentor and develop marketing professionals across channel, trade, consumer, digital, brand and product marketing.
- Define clear roles, responsibilities, objectives and key performance indicators for the marketing team.
- Build a performance-driven culture with strong accountability, innovation, collaboration and execution excellence.
- Identify capability gaps and develop training and development initiatives to strengthen the team's functional and leadership capabilities.
- Work closely with Sales, Product Development, R&D;, Finance and other business functions to ensure alignment between marketing strategies and business priorities.
- Establish effective coordination between central marketing and regional Sales teams to ensure consistent and timely execution of marketing initiatives.
- Present periodic marketing reviews, campaign performance, market insights and strategic recommendations to the CEO / Business Head.
- Drive continuous improvement in marketing processes, systems, capabilities and overall organisational effectiveness.

3. Key Performance Indicators

- Brand awareness, positioning and consumer preference.
- Effectiveness of channel and trade marketing initiatives.
- Growth in consumer enquiries and demand generation.
- Digital marketing effectiveness and lead generation.
- Dealer engagement and retail brand visibility.
- Successful execution of brand campaigns and new product launches.
- Marketing ROI and budget optimisation.
- Overall contribution of marketing initiatives to business growth.

4. Candidate Profile & Experience

- 22–27 years of overall experience in Marketing, preferably with substantial leadership exposure.
- Strong experience in Channel Marketing, Trade Marketing and Consumer Marketing.
- Demonstrated expertise in Digital Marketing, Brand Management and ATL/BTL activities.
- Experience in large-scale, distribution-led and consumer-facing businesses.
- Exposure to dealer/distributor networks, retail marketing and consumer demand generation.
- Experience in managing substantial marketing budgets, advertising agencies and cross-functional teams.
- Strong commercial orientation and ability to link marketing investments with business results.
- MBA in Marketing from a reputed institution.
- Preferred age group: 45–50 years.

5. Preferred Industry Background Candidates from established B2C, consumer-facing and distribution-led industries will be considered.

Relevant industries may include

- Consumer Durables and Home Appliances.
- Paints and Construction Chemicals.
- Electricals and Lighting.
- Plywood, Laminates and Decorative Surfaces.
- Furniture and Home Improvement.
- Lifestyle and Retail Consumer Brands.
- Other large-scale consumer and distribution-driven industries.

Industry Exclusions: Candidates currently working in or primarily experienced in Tiles, Bathware, Sanitaryware and Cement businesses may not be considered. 6. Key Competencies

- Strategic marketing leadership and business acumen.
- Strong channel and trade marketing orientation.
- Consumer understanding and brand-building capabilities.
- Digital and performance marketing expertise.
- ATL/BTL campaign planning and execution.
- Commercial orientation and analytical skills.
- Strong leadership, communication and stakeholder management.

📌 Marketing Head - Trade & Channel - Reporting To CEO (Noida)
🏢 Symbiosis Management Consultants
📍 Noida