Marketing & Growth Executive

Yuruka | Full-Time | Work From Home | 3+ Years Experience

About Yuruka

Yuruka is an AI-powered Applicant Tracking System (ATS) that helps businesses streamline recruitment. We are looking for a proactive Marketing & Growth Executive to take ownership of our end-to-end marketing, build brand visibility, generate qualified leads, and support business growth.

Role Overview

This role is suited to someone who can independently plan and execute marketing across paid campaigns, organic channels, content, SEO, and lead generation. You should be comfortable moving between strategy and hands-on execution, testing new approaches, and improving results consistently.

Key Responsibilities

1. Performance Marketing & Paid Ads

Plan, launch, and manage Google Ads and LinkedIn Ads campaigns to generate relevant traffic and qualified leads.

Manage campaign budgets, audience targeting, keywords, ad creatives, and landing-page performance.

Monitor campaign results and regularly optimise campaigns to improve lead quality and cost efficiency.

2. Organic Lead Generation & Growth

Generate B2B leads through LinkedIn prospecting, relevant outreach, relationship-building, and consistent engagement.

Identify target audiences, decision-makers, and opportunities to build a reliable lead pipeline.

Test practical growth ideas and improve conversion from awareness and engagement to enquiries.

3. Social Media & Content Marketing

Manage Yuruka’s LinkedIn and Instagram presence and maintain a consistent content calendar.

Plan and publish regular posts, product updates, hiring insights, industry trends,



and engagement-focused content.

Write transparent, engaging copy and respond to comments and relevant audience interactions to build community and visibility.

4. Content Writing, Website & SEO

Write, edit, and publish website blogs, product-related content, and other marketing materials.

Improve on-page SEO, keyword targeting, metadata, internal linking, and content structure to strengthen search visibility.

Review website content and pages regularly, identify improvement areas, and support organic traffic and lead growth.

5. Brand Positioning & Market Research

Understand Yuruka’s audience, product value, competitors, and market trends to communicate a clear market position.

Help refine messaging for target customers and suggest campaigns or content based on customer needs and competitor activity.

6. AI Tools, Analytics & Reporting

Use AI tools and effective prompts for research, content planning, copy improvement, and marketing productivity.

Track leads, campaign performance, website traffic, and content engagement using available analytics tools.

Share clear performance updates, identify what is working, and take action to improve outcomes.

Required Skills & Experience





Minimum 3+ years of hands-on experience in digital marketing, growth marketing, or demand generation.

Practical experience managing Google Ads and LinkedIn Ads, with an understanding of campaign optimisation and lead quality.

Working knowledge of SEO, organic lead generation, social media management, and content writing.

Strong written communication, research skills, and the ability to create content for a B2B audience.

Comfortable using AI tools, analytics platforms, and marketing tools to work efficiently.

Able to manage multiple priorities independently, take initiative, and work effectively in a remote setup.

Flexible to support occasional work outside standard hours when business needs require it

.

Preferred Qualifications

Experience in B2B, SaaS, HR tech, or recruitment technology is an advantage. Familiarity with Google Analytics 4, Google Search Console, Canva, website CMS platforms, CRM tools, or email marketing platforms is also beneficial.

What We Expect

We need an owner, not just an executor—someone who plans ahead, follows through, spots gaps, and brings ideas without waiting for constant direction. The right candidate should combine creativity with performance-focused thinking and communicate progress clearly.

How Success Will Be Measured

Consistent, relevant social media and website content.

Growth in qualified leads through paid and organic channels.

Improvement in website search visibility, traffic, and engagement.

- Campaign performance, quality of execution, and regular progress against agreed goals.

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