Job Title: ATL & BTL Marketing Manager Real Estate

Company: KSR Realty

Location: T. Nagar, Chennai

Industry: Real Estate / Property Development

Experience: 4–8 Years (Mandatory Real Estate Experience)

Notice Period: Immediate joiners or candidates with less than 15 days' notice preferred

Salary: As per industry standards

:

KSR Realty is looking for a dynamic and result-oriented ATL & BTL Marketing Manager with strong experience in real estate marketing, brand promotion, campaign planning, and execution.

The ideal candidate should have hands-on experience in handling ATL and BTL activities, property promotions, outdoor advertising, events, lead generation campaigns, and marketing strategies to improve brand visibility and generate qualified sales leads.

Key Responsibilities:

1. ATL Marketing (Above The Line)

- Plan and execute newspaper, radio, television and outdoor advertising campaigns.
- Manage hoardings, billboards, banners and other brand visibility activities.
- Coordinate with advertising agencies, media partners and vendors.
- Develop brand awareness campaigns for real estate projects.
- Monitor campaign performance and marketing budgets.

2. BTL Marketing (Below The Line)

- Plan and execute property launch events, exhibitions, roadshows and promotional activities.
- Organise site promotions, customer engagement activities and local marketing campaigns.
- Manage leaflet distribution, pamphlet campaigns and promotional stalls.




- Coordinate with sales teams for site-level marketing activities.
- Drive walk-ins, site visits and qualified lead generation.

3. Marketing Strategy & Budget Management

- Develop project-wise marketing plans and promotional strategies.
- Prepare and monitor ATL & BTL marketing budgets.
- Analyse campaign effectiveness and ROI.
- Identify new marketing opportunities and local market trends.
- Coordinate with internal teams and external agencies.

4. Team & Vendor Management

- Manage marketing executives, agencies and external vendors.
- Negotiate vendor rates and ensure timely campaign execution.
- Monitor branding materials and promotional quality.
- Submit regular marketing activity reports and MIS.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 4–8 years of relevant marketing experience.
- Mandatory experience in the real estate industry.
- Strong knowledge of ATL, BTL and outdoor marketing activities.
- Experience in property launches, exhibitions and promotional events.
- Excellent vendor management, negotiation and communication skills.
- Solid budgeting, planning and execution capabilities.

How to Apply: Interested candidates can share their updated resumes:

Email: [email protected] / (phone hidden)

Employee Benefits:

- Health Insurance
- Provident Fund (PF)
- Domestic & International Trips
- Performance-Based Appraisal
- Career Growth Opportunities

📌 Marketing Executive - ATL & BTL (Chennai)
🏢 KSR Realty
📍 Chennai