– Marketing Associate

Company: Craffords India Private Limited

Location: Gurugram

Work Mode: Full-time | On-site

Experience: 1–3 Years

Company Description

Craffords India™ is a Brand Marketing Agency based in Gurugram, specializing in creating a balance between storytelling, systems, and sales to drive business growth. The company partners primarily with real estate and consumer brands, offering expertise in brand strategy, digital and mainline campaigns, performance marketing, and campaign analytics.

Through its consulting arm, CREST™ — A Craffords Consulting Division, the agency brings discipline and accountability to marketing and sales teams, enabling them to achieve measurable business outcomes.

Craffords India™ is committed to building trust through clarity, connecting creativity to commercial performance, and driving sustainable growth for its clients across India.

Role Description

Craffords India Private Limited is looking for a proactive and detail-oriented Marketing Associate to support the planning, coordination, and execution of integrated marketing initiatives for the company and its clients.

The candidate will work closely with the Marketing Manager and internal creative, digital, content, and sales teams to ensure the smooth execution of marketing campaigns across various channels. The role requires a good understanding of marketing fundamentals, strong coordination skills, creativity, and the ability to manage multiple assignments and deadlines.

This is a full-time, on-site role based in Gurugram.

Key Responsibilities1. Marketing Planning & Execution

- Assist in planning and executing marketing activities in line with brand and business objectives.
- Support the implementation of ATL, BTL, digital, and on-ground marketing initiatives.
- Coordinate with internal teams to ensure timely execution of marketing plans.




- Research marketing trends, competitor activities, and industry developments.

1. Brand & Campaign Coordination

- Assist in maintaining consistent brand communication across marketing channels.
- Coordinate with creative and content teams for campaign concepts, creatives, communication, and marketing collaterals.
- Ensure that campaign deliverables are aligned with approved briefs and brand guidelines.
- Support the execution of promotional activities, events, activations, and brand campaigns.

1. Digital Marketing Coordination

- Coordinate with social media, content, and performance marketing teams for campaign execution.
- Assist in preparing content calendars, campaign briefs, and marketing plans.
- Track social media campaigns, digital activities, and campaign deliverables.
- Monitor basic campaign performance metrics and assist in preparing reports.

1. Sales & Business Coordination

- Coordinate with sales teams to understand marketing requirements and business priorities.
- Assist in developing marketing collaterals, presentations, brochures, and sales support material.
- Support lead generation initiatives and promotional campaigns.
- Ensure timely communication and coordination between marketing and sales teams.

1. Vendor & Stakeholder Management

- Coordinate with external vendors, printers, production agencies, and event partners.
- Follow up on timelines, approvals, quotations, and deliverables.
- Assist in organising marketing events, exhibitions, activations,



and other promotional activities.
- Maintain effective coordination with internal teams and external stakeholders.

1. Reporting & Documentation

- Maintain records of marketing activities, campaign deliverables, and execution timelines.
- Assist in preparing campaign performance reports and presentations.
- Track budgets, invoices, quotations, and vendor-related documentation.
- Share regular updates with the Marketing Manager on ongoing activities and pending tasks.

Required Skills & Experience
- 1–3 years of experience in marketing, brand coordination, or campaign execution.
- Basic understanding of ATL, BTL, digital, and integrated marketing activities.
- Positive understanding of social media, brand communication, and marketing campaigns.
- Strong written and verbal communication skills.
- Good coordination, follow-up, and organisational abilities.
- Proficiency in MS Office, particularly PowerPoint and Excel.
- Ability to manage multiple tasks, prioritise assignments, and meet deadlines.
- A proactive attitude with attention to detail and willingness to learn.

Preferred: Experience working with a marketing agency, real estate company, or consumer brand will be an added advantage.

What We Are Looking For

- Someone who takes ownership of assigned responsibilities.
- A hands-on individual who can drive execution and follow through on tasks.
- Someone comfortable working in a fast-paced, multi-client environment.
- A team player who can coordinate effectively across creative, digital, sales, and external teams.
- Someone who understands that successful marketing is not just about ideas but also about timely and effective execution.
- Join Craffords India™ and be part of a team that connects creativity, strategy, and business growth.

📌 Marketing Associate (Gurugram)
🏢 Craffords India - Brand Marketing Agency
📍 Gurugram