Job Title: Brand & Communications Manager

Company: StayWillas

Department: Marketing & Brand

Salary: ₹25,000–₹30,000 per month

Experience: 2–4 years

Location: Office-based

Reports to: Founder / Management

About StayWillas

StayWillas is a premium villa and staycation brand focused on creating memorable private getaways. We manage and market luxury villas, cottages and curated hospitality experiences across destinations such as Maharashta , Ooty , Goa

We are looking for a creative, commercially minded Brand & Communications Manager who can take ownership of our brand identity, communication, digital presence and marketing execution.

This is not just a social media management role. The person will be responsible for building StayWillas as a recognisable hospitality brand.

Role & Responsibilities1. Brand Management & Strategy

- Take ownership of StayWillas' overall brand identity and positioning.
- Ensure consistent brand communication across Instagram, website, Google, WhatsApp and other marketing channels.
- Develop monthly brand and marketing calendars.
- Maintain brand guidelines, tone of voice, visual identity and communication standards.
- Develop campaigns to improve brand awareness, recognition and recall.
- Study competitors such as StayVista, SaffronStays and other luxury hospitality brands.
- Identify opportunities to differentiate StayWillas in the luxury staycation market.

1. Content Strategy & Social Media

- Develop monthly content strategies for StayWillas.
- Plan Instagram Reels, stories, carousels and promotional campaigns.
- Create content concepts around properties, guest experiences, destinations and hospitality.
- Coordinate photography, videography and content shoots.
- Write creative captions, headlines, ad copies and promotional messages.
- Manage the social media content calendar and ensure consistent publishing.
- Track content performance, engagement, reach, saves, shares and enquiries.

1. Performance Marketing Knowledge

- Have practical working knowledge of Google Ads and Meta Ads.
- Coordinate with performance marketing agencies or freelancers.
- Understand campaign objectives, targeting, creatives, audiences and conversion tracking.
- Monitor advertising performance and identify underperforming creatives.
- Work with the performance marketing team to improve enquiries and bookings.
- Understand CPL, CPC, CTR, ROAS and conversion rates.




- Suggest creative improvements based on advertising performance.

Important: The candidate need not be an advanced media buyer, but must understand how performance marketing works and be capable of managing and evaluating campaigns.

1. Creative Designing & Communication

- Have working knowledge of Canva, Photoshop or similar design tools.
- Create social media creatives, property promotions, brochures and marketing materials.
- Maintain consistent design quality across all brand touchpoints.
- Develop promotional creatives for festive seasons, long weekends and special occasions.
- Coordinate with external designers and video editors whenever required.
- Ensure all communication reflects the premium positioning of StayWillas.

1. Website, SEO & Digital Presence

- Coordinate with the website developer for website updates and improvements.
- Work on basic on-page SEO and local SEO.
- Ensure property descriptions, images and information are updated.
- Understand Google Business Profile and online brand reputation.
- Monitor website traffic, search visibility and visitor behaviour.
- Work towards improving organic discovery and direct enquiries.

1. Brand Communication & Campaigns

- Develop communication strategies for new property launches.
- Plan seasonal campaigns and promotional activities.
- Maintain consistent messaging across digital platforms.
- Coordinate with the operations and sales teams for property information, offers and guest experiences.
- Convert guest feedback and experiences into brand storytelling.
- Build communication that strengthens customer trust and brand recall.

Key Result Areas (KRAs) & KPIsKRAWeightageBrand strategy & positioning20%Content strategy & social media20%Performance marketing coordination20%Creative designing & communication15%Website, SEO & digital presence10%Campaign execution & reporting15%Total100%Monthly Performance Expectations 1. Brand & Strategy

- One monthly marketing and brand strategy.
- One competitor analysis/update.
- Consistent brand identity across all platforms.





2. Content & Social Media

- 12–16 quality Reels/videos per month.
- 8–12 static posts or carousels per month.
- Regular Instagram stories.
- One monthly content performance report.

3. Performance Marketing

- Weekly review of Google and Meta campaign performance.
- Coordinate creative testing and campaign improvements.
- Track enquiries, cost per lead and booking conversions.
- Provide recommendations based on campaign data.

4. Creative Designing

- Property-specific promotional creatives.
- Campaign creatives for weekends, holidays and festivals.
- Consistent visual identity across marketing materials.

5. Website & SEO

- Regular property page updates.
- Monthly local SEO improvements.
- Track organic traffic, search impressions and website enquiries.

6. Reporting

- Weekly marketing activity report.
- Monthly brand and marketing performance report.
- Clear action plan for the following month.

Required Skills & Qualifications
- 2–4 years of experience in branding, digital marketing or communications.
- Strong understanding of social media marketing.
- Working knowledge of Google Ads and Meta Ads.
- Good creative and content-writing skills.
- Proficiency in Canva; Photoshop knowledge is an advantage.
- Understanding of SEO and website management.
- Knowledge of Google Analytics and advertising dashboards.
- Robust communication and coordination skills.
- Ability to work independently and take ownership.
- Hospitality, travel, lifestyle or luxury brand experience preferred.

What We Expect From This Person We are looking for someone who thinks beyond posting content.

Someone who can understand

- How to make StayWillas look like a premium hospitality brand.
- How to communicate our properties differently from competitors.
- How to turn property features into compelling marketing stories.
- How to use content to generate enquiries and bookings.
- How to build brand recognition and customer trust.
- How to maintain consistency as the company expands to more properties.

The ultimate responsibility is to build StayWillas into a recognisable and trusted hospitality brand while supporting business growth and bookings. Pay: From ₹200,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid sick time
- Work from home

Work Location: In person

📌 Marketing and Communications Manager (Kalyan)
🏢 Staywillas
📍 Kalyan