Head of SEO

Location: Ghāziābād, Uttar Pradesh, India

Industry: Education

Work Setting: Hybrid

Are you passionate about driving global organic growth, shaping the future of AI-powered search, and building SEO strategies that directly impact student acquisition and business performance? We are seeking a visionary Head of SEO to lead enterprise-wide search optimization initiatives across multiple education brands, markets, and digital platforms. In this strategic leadership role, you will own the global SEO vision, develop scalable frameworks, and drive organic growth through innovative technical, content, AI-driven, and performance marketing strategies.

You will partner with senior leaders, marketing teams, product teams, and technology stakeholders to strengthen brand visibility, increase student enrollments, and maximize business growth through organic channels.

Key Responsibilities

Global SEO Strategy & Leadership

- Define and execute a unified SEO strategy across multiple brands, regions, and international markets.
- Align organic growth initiatives with enrollment, marketing, revenue, and brand objectives.
- Develop enterprise SEO frameworks, governance models, standards, and operating procedures.
- Establish and monitor KPIs related to organic traffic, search visibility, lead generation, conversion rates, and ROI.
- Drive continuous optimization initiatives based on performance insights and evolving market dynamics.

AI-Powered Search & Future-Ready Optimization

- Lead SEO initiatives designed for the next generation of AI-driven search experiences.
- Develop strategies that optimize content visibility across AI-powered discovery platforms and conversational search ecosystems.
- Enhance content for semantic search, intent-based discovery, and evolving search behavior.
- Monitor search engine algorithm changes and emerging industry trends to maintain competitive advantage.
- Evaluate and implement innovative AI technologies that improve organic performance.

Technical SEO Leadership

- Oversee technical SEO strategy across all digital properties.
- Ensure optimal site architecture, crawlability, indexation, structured data implementation, and website performance.
- Partner with product, engineering, and technology teams to embed SEO best practices into digital development processes.
- Lead initiatives focused on page speed,



mobile-first optimization, accessibility, and site health.
- Establish SEO standards across multiple domains, platforms, and content management systems.

Content Strategy & Organic Growth

- Lead enterprise-wide keyword research, audience analysis, and search intent mapping.
- Develop content strategies supporting students, parents, professionals, and institutional stakeholders.
- Partner with content and brand teams to create high-performing, SEO-optimized educational content.
- Drive content optimization programs based on search trends, competitor insights, and performance data.
- Ensure content supports both visibility and conversion objectives.

Off-Page SEO & Authority Development

- Define and execute global link acquisition and digital authority-building programs.
- Develop relationships with educational institutions, industry organizations, publishers, and media partners.
- Strengthen domain authority through high-quality backlink acquisition strategies.
- Monitor and protect brand reputation across search ecosystems.
- Support thought leadership initiatives that increase organic visibility and credibility.

Student Acquisition & Conversion Optimization

- Align SEO programs with student recruitment, lead generation, and enrollment growth objectives.
- Optimize landing pages, program pages, and conversion funnels to improve organic lead performance.
- Develop localized SEO strategies supporting campuses, regions, and international markets.
- Improve user journeys and engagement metrics through data-driven optimization.
- Collaborate with marketing and admissions teams to enhance conversion outcomes.

Analytics, Insights & Performance Reporting

- Develop executive-level visibility into SEO performance and business impact.
- Monitor key metrics including:
- Organic Traffic
- Rankings
- Leads
- Enrollments
- Conversion Rates
- Revenue Contribution
- ROI
- Perform competitor analysis, market intelligence, and growth opportunity assessments.




- Deliver actionable insights that support executive decision-making and growth initiatives.
- Establish reporting frameworks that connect SEO efforts directly to business outcomes.

Team Leadership & Capability Building

- Build, mentor, and lead a high-performing SEO organization.
- Establish performance standards, career development pathways, and operational best practices.
- Foster a culture of innovation, experimentation, collaboration, and continuous learning.
- Develop team expertise across technical SEO, content optimization, analytics, AI-powered search, and digital growth.
- Serve as the organization's primary SEO thought leader and subject matter expert.

Stakeholder Management & Cross-Functional Collaboration

- Partner with senior leadership, marketing, product, technology, content, and analytics teams.
- Influence strategic business decisions through data-driven recommendations.
- Advocate for SEO initiatives across the organization and ensure alignment with business objectives.
- Manage complex stakeholder relationships across multiple brands and international markets.
- Communicate opportunities, risks, and performance outcomes effectively to executive leadership.

Required Qualifications

- 14–16+ years of progressive SEO experience.
- 5+ years in a senior SEO leadership role.
- Proven success managing large-scale SEO programs across multiple brands, websites, regions, or markets.
- Deep expertise in:
- Technical SEO
- Content SEO
- On-Page Optimization
- Off-Page SEO
- International SEO
- Enterprise SEO Strategy
- Solid understanding of AI-driven search and evolving search technologies.
- Experience leading cross-functional teams and enterprise-wide digital initiatives.
- Exceptional strategic thinking, communication, and stakeholder management skills.

Preferred Qualifications

- Experience within:
- Higher Education
- Online Education
- EdTech
- Student Recruitment
- Global Education Organizations
- Experience supporting multi-campus or international educational institutions.
- Strong expertise in multilingual and multi-region SEO strategies.
- Technical background with understanding of web technologies, CMS platforms, and website architecture.
- Degree in Marketing, Business, Technology, Engineering, or related field.

📌 Head of SEO (Ghaziabad)
🏢 SoTalent
📍 Ghaziabad