– Head of Performance Marketing (Quick Commerce)

This is a fast-growing beauty and personal care brand specializing in natural skincare, haircare, and wellness products.

We have established a strong presence across leading Quick Commerce platforms, including Blinkit, Zepto, and Swiggy Instamart, and are witnessing consistent month- on-month growth across Quick Commerce channels.

With our rapidly expanding presence, increasing consumer demand, and ambitious growth plans, Quick Commerce has become a key growth driver

We are looking for a highly experienced, result-oriented Head of Performance Marketing – Quick Commerce who can accelerate this momentum, scale advertising investments, maximize ROAS, drive profitable GMV growth, and strengthen leadership in the beauty and personal care category.

This is a high-impact leadership opportunity to take ownership of Performance Marketing for one of fastest-growing business channels.

Key Responsibilities

- Quick Commerce Performance Marketing

- Lead performance marketing strategies across Blinkit, Zepto, Swiggy Instamart, and other relevant Quick Commerce platforms.
- Own and optimize sponsored product advertisements, keyword campaigns, category placements, and platform-specific advertising opportunities.
- Drive product discoverability, conversions, market share, and profitable revenue growth.
- Develop platform-wise advertising strategies to maximize ROAS and improve advertising efficiency.

• Manage high-volume advertising campaigns and scale successful campaigns quickly.
- Revenue Growth & Profitability

- Own advertising-driven GMV, ROAS, ACOS, TACOS, customer acquisition efficiency, and contribution margin targets.
- Develop strategies to increase product visibility, sales velocity, and category rankings.
- Analyze SKU-level performance and optimize advertising investments across hero products, new launches, and underperforming SKUs.
- Build performance plans around seasonal demand, promotions, and platform- specific campaigns.




- Coordinate with commercial and supply chain teams to align advertising investment with product availability and inventory.
- 3. Budget Management & Optimization
- Own and manage Quick Commerce performance marketing budgets.
- Allocate advertising spends across platforms, categories, products, and
- geographic markets.
- Monitor campaign performance daily and take immediate corrective action wherever required.
- Improve advertising efficiency while scaling revenue and profitability.
- Build data-driven forecasting and performance reporting systems. 4. Platform Relationships & Growth Strategy
- Work closely with Blinkit, Zepto, and Swiggy Instamart advertising and category teams.
- Identify new advertising opportunities, promotional placements, and platform growth initiatives.
- Understand Quick Commerce platform algorithms, search rankings, bidding mechanisms, and advertising formats.
- Collaborate with category management teams to improve product visibility and sales.
- 5. Leadership & Execution

• Lead, mentor, and develop the Quick Commerce performance marketing team.
- Establish daily, weekly, and monthly performance targets.
- Build dashboards to track advertising spend, GMV, ROAS, ACOS, conversion, and
- SKU-level profitability.
- Drive fast decision-making, campaign optimization, and execution.
- Work closely with leadership to deliver aggressive growth targets.
- Mandatory Candidate Requirements
- 8–15 years of experience in performance marketing, with at least 3 years of
- direct Quick Commerce advertising experience.
- Currently working in a senior performance marketing role within a Quick
- Commerce platform, Quick Commerce-focused brand, or specialized agency.
- Strong hands-on experience managing paid advertising on Blinkit, Zepto,



and/or
- Swiggy Instamart.
- Proven experience managing substantial advertising budgets and delivering
- measurable GMV growth.
- Solid understanding of ROAS, ACOS, TACOS, CPC, conversion rates, SKU-level profitability, and category growth.
- Experience managing teams and taking ownership of performance marketing targets.
- Strong analytical, commercial, and problem-solving skills.
- Ability to independently build and execute Quick Commerce advertising
- strategies.
- Experience in FMCG, beauty, personal care, or other high-frequency consumer categories is preferred.
- Ideal Candidate Profile
- We are specifically looking for someone who:
- Is currently working in Quick Commerce performance marketing at a senior
- level.
- Has directly managed and scaled paid advertising campaigns on Blinkit, Zepto,
- or Instamart.
- Understands Quick Commerce consumer behaviour, platform advertising, and category competition.
- Has demonstrated the ability to increase GMV while maintaining advertising profitability.
- Is highly analytical, execution-focused, and commercially driven.
- Can build a scalable Quick Commerce performance marketing function
- Key Performance Indicators (KPIs)
- Quick Commerce GMV and advertising-attributed revenue growth
- Return on Advertising Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Total Advertising Cost of Sales (TACOS)
- SKU-level conversion rates and sales velocity
- Advertising budget efficiency
- Product visibility and category rankings
- Contribution margin and profitability
- Application Requirements
- Candidates should share their updated resume along with details of:
- Quick Commerce platforms they have managed.
- Monthly advertising budgets handled.
- GMV growth and ROAS achieved.
- Team size managed.
- Examples of successful Quick Commerce advertising campaigns.
- Selection Process: Shortlisted candidates will undergo a leadership interview and a practical business case focused on scaling Quick Commerce revenue profitably.

📌 Head of Digital Marketing (Mumbai)
🏢 Whizz HR
📍 Mumbai