- Opportunity to lead the Marketing function

- Opportunity to directly work with the senior management

About Our Client A financial services conglomerate.

Strategic Leadership

- Develop and execute the digital marketing strategy aligned with business objectives and growth goals.

- Create annual and quarterly marketing plans with clear KPIs and measurable outcomes.

- Lead digital transformation initiatives across business units and identify current opportunities for customer acquisition, engagement, and market expansion.

Performance Marketing

- Drive customer acquisition through Google, Meta, LinkedIn, YouTube, and other digital channels.

- Optimize campaigns to improve lead generation, conversions, ROAS, and customer acquisition costs.

- Manage digital media planning, performance tracking, and marketing budgets.

Brand &

- Content Marketing

- Lead integrated brand campaigns across digital platforms.

- Oversee content strategy across websites, blogs, social media, email, video, and thought leadership initiatives.

- Ensure consistent brand positioning and messaging across all customer touchpoints.

Website &

- Marketing Technology

- Own website strategy, SEO, UX, and conversion rate optimization.

- Manage marketing automation platforms, CRM integrations, and lead nurturing programs.

- Collaborate with technology teams to enhance digital customer journeys and user experiences.

Analytics &

- Insights

- Track campaign performance, website traffic, customer behavior, and marketing ROI.

- Develop executive dashboards and actionable performance reports.

- Leverage data-driven insights to optimize marketing investments and business outcomes.

Social Media &





- Reputation Management

- Build and grow the company's presence across key social platforms.

- Strengthen employer branding and corporate reputation through digital storytelling.

- Monitor online reputation, customer feedback, and social engagement.

Team &

- Stakeholder Management

- Lead, mentor, and develop a high-performing digital marketing team.

- Manage agencies, media partners, technology vendors, and cross-functional stakeholders.

- Foster a culture of innovation, accountability, and continuous improvement.

Compliance &

- Governance

- Ensure marketing communications comply with regulatory, legal, and internal governance requirements.

- Maintain adherence to brand guidelines and industry advertising standards.

The Successful Applicant

Desired Skills &

- Competencies

- Digital Marketing Strategy &
- Leadership

- Performance Marketing &

- Media Buying

- SEO, SEM &

- Conversion Rate Optimization (CRO)

- Marketing Automation &

- CRM Management

- Google Analytics (GA4) &

- Google Tag Manager

- Content, Social Media &

- Email Marketing

- Brand Management &

- Reputation Building

- Data Analytics, Dashboarding &

- Marketing Insights

- AI-Powered Marketing Tools

- Budget Management &

- Cost Optimization

- Agency &

- Vendor Management

- Team Leadership &

- Project Management

- Strong Communication &

- Presentation Skills

What's On Offer

- Opportunity to lead digital marketing initiatives.

- Competitive salary package.

- Chance to work in a varied and growing industry.

If this role feels right for you, consider applying for the position.

Quote job ref: JN-072026-7070385

📌 Head - Marketing (Ahmedabad)
🏢 Michael Page
📍 Ahmedabad