S-VYASA Deemed-to-be University Thiruvananthapuram
|
Thiruvananthapuram
04 Nov
S-VYASA Deemed-to-be University Thiruvananthapuram
Thiruvananthapuram
We are looking for a
Graphic Designer who can create visually compelling designs while maintaining strong brand consistency. The ideal candidate should have a solid understanding of color philosophy, visual storytelling, and content-driven creativity, and be able to translate ideas into impactful digital and offline marketing assets.
Key Responsibilities
- Digital Campaigns:
Design creatives for social media, digital ads, websites, and marketing campaigns.
- Offline Materials:
Design physical marketing assets such as brochures, flyers, standees, banners, print ads, and other print collaterals.
- Brand Integrity:
Ensure strict brand consistency across all digital and print materials.
- Design Fundamentals:
Apply colour psychology, typography, and layout principles to enhance communication.
- Collaboration:
Partner with content writers and marketers to create content-led visual concepts aligned with brand tone and target audience objectives.
- Optimization:
Adapt and optimize creatives based on constructive feedback and performance insights.
- Trend Awareness:
Stay updated with design trends, print standards,
and platform best practices.
Core Requirements
- Experience:
2–4 years of hands-on experience in graphic design.
- Software Proficiency:
Strong proficiency in
Adobe Photoshop and
Adobe Illustrator
.
- Design Theory:
Solid understanding of colour philosophy, colour psychology, and visual hierarchy.
- Brand Systems:
Strong knowledge of maintaining brand consistency and working within design systems.
- Media Versatility:
Proven experience designing for both digital platforms and print (offline) marketing materials.
- Project Management:
Ability to manage multiple projects simultaneously and consistently meet deadlines.
- Mindset:
Creative thinker with a content-first approach.
Positive to Have / Bonus Skills
- Performance Design:
Knowledge of creating optimized assets specifically for performance marketing creatives.
- Concept Work:
Experience in storyboarding and early-stage concept development.