Key Responsibilities

- Email Strategy & Campaign Execution:

Plan, build, and deploy end-to-end B2B email marketing campaigns, including cold outreach sequences, automated lead nurturing workflows, newsletter digests, webinar invites, and re-engagement drips.
- Database Segmentation & Hygiene:

Segment lists based on target personas, industry verticals (BFSI, Manufacturing, Legal/Title), buyer stages, and engagement history. Maintain domain health, deliverability rates, and opt-out compliance (CAN SPAM).
- Copywriting & Design Alignment:

Write crisp, persuasive email copy tailored to C level executives, operations leaders, and procurement managers. Partner with graphic designers and content writers for visually engaging email layouts and assets.
- A/B Testing & Optimization:

Continuously test subject lines, send times, preview text, CTAs, and messaging formats to maximize open rates, click-through rates (CTR), and reply/conversion rates.
- Analytics & Performance Tracking:





Track and report on key campaign KPIs (Deliverability, Open Rate, CTR, Unsubscribe Rate, MQL Conversions). Work with Inside Sales to ensure high-intent email replies are promptly routed and qualified.

Requirements & Qualifications

- Experience:

Minimum 4+ years of hands-on experience managing B2B email marketing campaigns and outbound cold email infrastructure, ideally in BFSI, Manufacturing, or Corporate Services.
- Technical Mastery:

o Advanced experience with ESPs, CRM systems, and Marketing Automation tools (e.g., HubSpot, Salesforce Pardot, Active Campaign, Lemlist, Instantly).

o Strong knowledge of email deliverability technical setups (SPF, DKIM, DMARC, domain warm-ups, IP reputation management).

- Skills:

Solid B2B copywriting capabilities, analytical mindset, and deep understanding of B2B lead generation funnels.

📌 Email Marketing (Mumbai)
🏢 verity global solutions
📍 Mumbai