Position: Email Marketing Executive

Department: Sales & Business Development

Industry: Recruitment Process Outsourcing (RPO) / Staffing

Employment Type: Full time

Work Mode: [Work From Office / Remote]

Job Overview

We are looking for a proactive and result-oriented Email Marketing Executive to manage and execute outbound email marketing campaigns for our RPO and staffing services. The candidate will be responsible for identifying potential clients, building targeted prospect lists, executing email outreach campaigns, generating leads, and scheduling business meetings with prospective clients across the US market.

The ideal candidate should have hands-on experience with B2B email marketing, email automation tools, lead generation, and cold email outreach, preferably within the recruitment, staffing, or RPO industry.

Key Responsibilities

- Plan, execute, and manage B2B email marketing campaigns to promote RPO, staffing, and recruitment services.
- Identify and research potential clients, including US-based staffing agencies, recruitment firms, and corporate organizations.
- Build, verify, and maintain targeted email databases of decision-makers, including CEOs, Founders, HR Directors, Talent Acquisition Managers, and Business Development Heads.
- Create engaging, professional, and personalized cold email sequences to generate business leads.
- Manage email campaigns using platforms such as MailerCloud, Brevo, Snov.io, Instantly, Smartlead, or similar tools.
- Monitor campaign performance, including open rates, reply rates, bounce rates, and lead conversion.
- Conduct regular follow-ups with prospects to improve response rates and generate business opportunities.
- Maintain email campaign records, prospect databases, and lead reports.




- Identify opportunities to improve email deliverability, campaign engagement, and overall lead generation performance.
- Coordinate with the sales and business development team to qualify interested prospects and schedule meetings.

Required Skills & Qualifications

- 1–3 years of experience in email marketing, preferably in B2B lead generation or cold email outreach.
- Understanding of US staffing, recruitment, and RPO business models will be an added advantage.
- Hands-on experience with email marketing and automation platforms.
- Knowledge of email verification, domain health, deliverability, SPF, DKIM, and DMARC.
- Solid understanding of email personalization, sequencing, and follow-up strategies.
- Good written English communication skills.
- Ability to analyze campaign reports and optimize performance.
- Proficiency in MS Excel or Google Sheets for managing lead databases and campaign reports.
- Self-motivated, target-oriented, and capable of managing multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

- Number of targeted and verified prospects added to the database.
- Number of email campaigns executed.
- Email deliverability and bounce rate.
- Prospect reply and engagement rates.
- Number of qualified leads generated.
- Number of business meetings successfully scheduled.

Preferred Candidate Profile Candidates with experience in B2B cold email marketing, US staffing lead generation, recruitment business development, or RPO client acquisition will be preferred.

Note: This position focuses on generating new business opportunities for RPO and staffing services through strategic email marketing and outbound prospecting.

Pay: ₹15,000.00 - ₹34,000.00 per month

Benefits

- Food provided

Work Location: Hybrid remote in Noida, Uttar Pradesh 201301

📌 Email Marketing Executive (Noida)
🏢 Core Source Global
📍 Noida