- Build, configure, test, schedule, and deploy email and SMS campaigns, including one-
time, recurring, triggered, and energetic content-driven campaigns.
- Perform database selection, customer profiling, segmentation, suppression, and data
validation for accurate campaign execution.
- Manage Advanced Campaigns, Program Builder, A/B testing, personalization, and
multi-channel/cross-channel campaigns.
- Work with Oracle Responsys and Oracle Unity for campaign execution, audience
activation, and customer data management or similar kind of platforms.
- Analyze campaign performance metrics, including delivery, open, click-through,
conversion rates.
- - Optimize campaign effectiveness using historical data, customer behavior, and
statistical analysis.
- Coordinate with global stakeholders and ensure timely communication, quality
assurance, and campaign delivery.
- Recommend email marketing best practices and process improvements.