Role & responsibilities

1. Regional Fare Strategy

- Set and revise base, weekend, festival and lean-period fares within approved pricing bands.

- Build seat-wise fare ladders to achieve the targeted trip-level average realisation.

1. Market Intelligence &
- Fare Response

- Maintain a structured market benchmark covering competitor fares, bus types, timings, ratings and seat availability.

- Analyse market movements and convert them into timely pricing decisions.

1. Route-Level Profitability

- Track collection per trip against cost per trip.

- Identify loss-making services at an early stage.

- Recommend corrective actions such as fare revision, timing change, route extension, curtailment or service withdrawal.

1. Demand Reading &
- Dynamic Pricing

- Compare booking pace with the same period of the previous month and previous year.

- Adjust fares according to demand and booking pace while seats are still sellable.

- Manage inventory release and holding based on sector-level demand.

1. Current Route &
- Special Service Pricing

- Develop the initial pricing structure for new routes, including break-even per seat, competitor benchmark and launch fare ladder.

- Analyse demand and recommend the appropriate terminating point for new services.

- Prepare pricing strategies for special and additional services.

1. Management Review &
- Analysis

- Prepare service-wise revenue, cost, occupancy and realisation reviews.

- Analyse route and service performance and provide data-backed recommendations to management.

- Respond to management queries with accurate figures and clear analysis.

- Recommend whether a service should continue, be revised or be discontinued based on commercial performance.

1. OTA Performance &
- Visibility

- Coordinate with OTA account managers to improve platform performance.

- Monitor ratings, cancellation performance,



listing quality, promotions and search visibility.

- Identify and resolve issues affecting service visibility and sales performance.

1. Team Supervision &
- Quality Control

- Allocate routes and responsibilities to Pricing Executives.

- Review daily fare updation, market tracking and pricing decisions.

- Train and guide team members on pricing logic, market analysis and revenue optimisation.

- Ensure accuracy and adherence to the pricing process.

1. Cross-Functional Coordination

- Coordinate with Operations regarding cancellations, route changes and bus-type changes.

- Work with Finance on collection and cost reconciliation.

- Coordinate with Marketing on offers, promotions and campaign pricing.

- Ensure timely communication and implementation of pricing decisions.

Preferred candidate profile

1. Revenue Management 1–6 years of experience in pricing, revenue management or yield management.

2. Dynamic Pricing – Strong ability to establish and defend fare bands based on demand and market conditions.

3. Analytical Depth – Ability to convert booking, occupancy, revenue and cost data into clear pricing decisions.

4. Advanced Excel / Google Sheets – Strong knowledge of cost-per-trip, break-even, revenue and profitability models.

5. Commercial Judgement – Ability to support and defend pricing or route decisions with relevant data and numbers.

6. People Management – Ability to allocate work, review team performance and develop junior team members.

7. Reporting &
- Presentation

– Ability to prepare clear management reports and present data-driven recommendations.

- Decision-Making Under Pressure – Ability to take timely commercial decisions during peak season and high-demand periods.

- Market Understanding – Strong understanding of travel demand, seasonality, competitor behaviour and route economics.

--

📌 Dynamic Pricing Executive (Kolkata)
🏢 Shyamoli Paribahan
📍 Kolkata