DIGITAL MARKETING SPECIALISTROLE OVERVIEW

We are looking for a highly strategic digital marketing specialist who can drive high-quality admissions through performance marketing. This role goes beyond campaign execution—it directly impacts revenue, admissions pipeline, and brand positioning among HNI, UHNI, and global families.

KEY RESPONSIBILITIES

- Own and scale paid acquisition across Meta, Google, YouTube, and programmatic platforms
- Drive high-quality lead generation aligned with admissions goals
- Optimise campaigns for CPL, conversion rates, and ROI
- Build high-intent audience segments (expats, NRIs, premium demographics)
- Collaborate with the admissions team to improve the lead-to-enrollment funnel
- Execute A/B testing across creatives, landing pages, and targeting
- Implement robust tracking and attribution systems

REQUIRED SKILLS

- Expertise in Meta Ads, Google Ads, and performance marketing ecosystems




- Robust understanding of attribution models and funnel optimisation
- Hands-on experience with GA4, Tag Manager, and CRM integrations
- Analytical mindset with strong reporting capabilities

PREFERRED BACKGROUND

- 8+ years in performance marketing
- Agency experience (premium/luxury brands preferred)
- Experience managing large budgets with measurable ROI

SUCCESS METRICS

- Cost per qualified lead
- Cost per admission
- Lead-to-visit conversion rate
- Campaign ROI and channel performance

Pay: From ₹45,000.00 per month

Benefits

- Flexible schedule
- Food provided
- Health insurance
- Paid time off
- Provident Fund

Application Question(s):
- What is your notice period? Are you available to join us immediately?

Experience:
- Digital marketing: 8 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Yelahanka New Town)
🏢 Vidyashilp Academy
📍 Yelahanka New Town