1. Agency & Internal Coordination

Act as the single point of contact between: a. External digital marketing agency b. Internal teams (operations, care managers, centers)

c. Founder/leadership for approvals and direction

1. Content & Storytelling

· Identify and develop real-life stories, case studies, and testimonials. · Coordinate with centers to capture:

Elder journeys, family testimonials, caregiver stories

Ensure a consistent brand voice aligned with Care, Comfort, Dignity (CCD)

1. Photoshoots & Video Production

· Plan and execute: Client testimonial shoots, center photoshoots, Brand videos
1. Digital Marketing Oversight · Work with the agency on: o Social media campaigns o Paid ads (Meta/Google) o Lead generation campaigns · Monitor: o Campaign performance o Lead quality o Conversion funnel
2. SEO & Website Coordination · Coordinate SEO activities with agency:



o Keyword planning o Blog/content pipeline o Website updates · Ensure alignment with: o Service offerings o City-specific targeting
3. PR & Brand Building · Identify and execute PR opportunities · Coordinate: o Media features o Articles, interviews o Awards & recognitions · Build Aaji Care’s positioning as a leader in elder care
4. Retail Marketing (Shop / Products) · Manage digital marketing for: o Aaji Care retail products (e.g., elder care essentials) · Coordinate: o Product campaigns o Marketplace listings (if applicable) o Promotions and seasonal campaigns
5. Budget Tracking & Reporting · Track marketing budgets across service lines · Ensure: o Cost efficiency o ROI visibility · Prepare monthly marketing reports covering: o Spend vs performance o Leads generated o Key outcomes

📌 Digital Marketing Manager (Thane)
🏢 AAJI CARE HOME HEALTH SERVICES PRIVATE
📍 Thane