SOCIAL MEDIA EXECUTIVE

RGB Business Growth Consulting

A. ROLE SNAPSHOT

Role title: Social Media Executive

Department / function: Marketing

Reports to: Founder

Direct reports: None (video edit support is outsourced, not a direct report)

Location / type: Surat, Full-time

Date / version: August 2026 — V1.0

B. ROLE PURPOSE

Ensures the brand shows up consistently and effectively across social and search — content, creative, video, and SEO — so audience and organic growth compound without relying on external agencies for day-to-day execution.

C. KEY RESPONSIBILITIES

A. Content Output & Calendar

1. Build and maintain a rolling content calendar covering static, video, and reels
2. Keep the calendar always planned at least 3–4 weeks ahead — never a gap
3. Align content themes with business priorities, launches, and campaigns
4. Route content for brand sign-off before anything goes live

B. Creative Production (AI-assisted)
1. Produce on-brand static and motion creatives using AI tools
2. Build and maintain a brand template/prompt library for consistent AI output
3. Turn around creative requests within the agreed timeline
4. Quality-check every AI-generated visual for brand and factual accuracy before publishing

C. Video Production
1. Plan and shoot internal video content (interviews, behind-the-scenes, product, events)
2. Brief the outsourced edit partner clearly so post-production needs no rework
3. Review and sign off edited videos as publish-ready and on-brand
4. Maintain a shoot pipeline so video never bottlenecks the content calendar

D. Growth
1. Grow followers and reach across all active platforms
2. Test new formats or platforms for incremental reach
3. Track and report the growth trendline monthly

E. Content Performance & Reporting
1. Build a monthly performance report across content and growth
2. Identify what worked and translate it into next month’s plan
3. Deliver the report proactively — without being asked

D. KEY RESULTS (KPIs)





1. Content calendar coverage planned ahead — Target: 3–4 weeks, always
2. Creative turnaround time (request to ready) — Target: Within 2 working days
3. Follower / reach growth rate — Target: % set quarterly with founder

E. DECISION AUTHORITY GREEN — Decide alone (routine calls within limits — just act):

Day-to-day post scheduling, routine comment/DM replies, minor creative variations within brand guidelines

AMBER — Decide, then inform (owns the call, but keeps you posted):

Content themes and campaign ideas, video shoot scheduling, on-page SEO changes

RED — Escalate first (strategy, big spend, key people — bring it to you):

Paid ad spend, onboarding recent external vendors/agencies, major brand guideline changes

F. REPORTING & RHYTHM

Reports to: Founder

Direct reports: None — video edit support is an outsourced vendor relationship

Meetings attended: Weekly marketing/content sync; monthly performance review

G. SUCCESS IN THE FIRST 90 DAYS

By Day 30: Has audited current channels and SEO baseline, built the content calendar template, and onboarded the outsourced edit partner

By Day 60: Publishing independently with minimal oversight; completed first video production cycle

By Day 90: Fully owns calendar, creative, video, and reporting rhythm independently; has delivered the monthly report proactively at least twice

H. THE RIGHT PERSON

Must-have traits:

- Strong visual and brand sense
- Disciplined in daily / weekly posting and content creation
- Self-starter who works consistently without needing hand holding

Must-not-have traits:
- Needs creative direction on every single asset
- Inconsistent or misses deadlines
- Ignores performance data instead of adapting the plan

Skills & experience required: 1–3 years in social media, content, or marketing; basic shooting skills for internal video (edit support is outsourced); working knowledge of SEO fundamentals (on-page, keywords, basic technical hygiene); strong writing and visual judgment.

📌 Digital Marketing Executive (Surat)
🏢 RGB Business Growth Consulting
📍 Surat