Digital Marketing Executive

Company: Blueaura Holidays

Job Type: Full-time

Experience: 1–2 Years Preferred (Skilled Freshers Can Also Apply)

Location:calicut

Work Mode: Work from Office

About Blueaura Holidays

Blueaura Holidays is an emerging travel startup focused on providing customized domestic and international holiday experiences. We specialize in creating memorable travel journeys through carefully curated holiday packages, personalized services and reliable travel partnerships.

As a growing company, we aim to strengthen our digital presence, expand our destination portfolio and reach more travel enthusiasts through creative and result-oriented marketing strategies.

Job Overview

We are looking for a creative and enthusiastic Digital Marketing Executive to manage and grow the online presence of Blueaura Holidays.

The ideal candidate should have practical knowledge of social media management, content creation, graphic designing and digital advertising. The candidate will be responsible for promoting holiday packages, creating engaging travel content and generating quality customer enquiries through digital marketing campaigns.

Key Responsibilities

1. Social Media Management

- Manage the company's Instagram, Facebook and LinkedIn accounts.
- Plan and publish regular posts, stories, reels and promotional content.
- Develop engaging content to promote domestic and international holiday packages.
- Maintain a consistent social media posting schedule.
- Monitor audience engagement, comments and messages.

2. Graphic Designing & Content Creation

- Create attractive promotional posters, banners and advertisements.
- Design holiday package creatives, destination promotions and special offers.
- Create engaging Instagram Reels and short promotional videos.
- Write creative captions and marketing content.
- Use tools such as Canva, Photoshop or similar designing applications.

3. Digital Advertising & Lead Generation





- Plan and execute paid advertising campaigns through Meta Ads Manager.
- Run Facebook and Instagram advertisements to generate travel enquiries.
- Identify suitable target audiences for different holiday packages.
- Monitor campaign performance, advertising budgets and lead quality.
- Optimize campaigns to improve results and reduce cost per lead.
- Coordinate with the sales team to ensure proper follow-up on generated leads.

4. Website & Digital Marketing

- Assist in updating website content and holiday package details.
- Support basic SEO and online visibility activities.
- Track social media and advertising performance.
- Prepare weekly and monthly marketing performance reports.

Skills & Qualifications

- 1–2 years of experience in digital marketing or social media management preferred.
- Freshers with strong practical knowledge and creative skills can also apply.
- Good knowledge of Instagram and Facebook marketing.
- Practical understanding of Meta Ads Manager.
- Graphic designing skills using Canva, Photoshop or similar tools.
- Basic video editing skills for Reels and promotional videos.
- Knowledge of lead generation and paid advertising.
- Positive communication and content-writing skills.
- Knowledge of Google Ads and SEO will be an added advantage.
- Interest in travel, tourism and hospitality is preferred.

Preferred Candidate Profile

- Creative, proactive and passionate about digital marketing.
- Able to work independently and manage multiple marketing activities.
- Interested in learning and growing with an emerging travel startup.
- Candidates with a portfolio of previous designs, videos or social media campaigns will have an advantage.

What We Offer
- Competitive salary based on skills and experience.
- Opportunity to work with a growing travel startup.
- Exposure to domestic and international travel markets.
- Opportunities for learning, creativity and career growth.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kozhikode)
🏢 Blueaura Holidays
📍 Kozhikode