:

Company: Altus Learning Private Limited

Experience: 3–5 Years

Key Responsibilities

Primary

1. LinkedIn Marketing & B2B Outreach

- · Manage LinkedIn content posting and engagement.
- · Conduct outreach to school owners, principals, and relevant decision-makers.
- · Participate in relevant LinkedIn groups to build brand awareness and business connections.
- · Identify opportunities to generate qualified B2B leads.

2. Social Media Marketing

- · Plan and execute social media strategies and content calendars.
- · Manage content generation, posting, and audience engagement.
- · Monitor social media performance and prepare regular reports.
- · Identify opportunities to improve reach, engagement, and brand visibility.

3. Search Engine Optimization (SEO)

- · Conduct keyword research, competitor analysis, and website SEO audits.
- · Implement on-page and off-page SEO activities.
- · Identify new opportunities to improve organic search rankings and website traffic.
- · Monitor performance through Google Analytics 4 and Google Search Console.

4. Paid Advertising Campaigns

- · Manage Meta Ads and Google Ads campaigns as required.
- · Execute campaigns for K12 and Rising business verticals whenever required.
- · Monitor advertising budgets, cost per lead (CPL), conversions,



and campaign performance.
- · Optimize campaigns to improve lead quality and marketing ROI.

5. Reporting & Analytics

- · Prepare weekly and monthly digital marketing performance reports.
- · Track leads, website traffic, SEO rankings, social media engagement, and campaign results.
- · Analyze performance data and recommend improvements.

Secondary

- Crm & Lead Nurturing
- · Experience with CRM, email marketing, and WhatsApp marketing tools
- · Automation and website form integration
- · Bachelor's degree in Marketing, Business Administration, or a related field.
- · 3–5 years of hands-on experience in digital marketing.
- · Practical experience in LinkedIn marketing, social media, and SEO.
- · Working knowledge of Meta Ads Manager and Google Ads.
- · Experience with CRM, email marketing, and WhatsApp marketing tools.
- · Knowledge of Google Analytics 4, Google Search Console, and reporting dashboards

If you have the required skills and are eager to contribute to a dynamic team, apply now! www.kalorex.org

Pay: ₹40,000.00 - ₹50,000.00 per month

Advantages

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing (Shilaj)
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📍 Shilaj