Role & responsibilities

SEO Strategy & Organic Search Growth

- Conduct keyword and search-intent research, identify commercial search opportunities and maintain keyword clusters by service, problem, intent and location.
- Map keywords to service and landing pages, identify content gaps and optimise titles, metadata,headings, internal links and on-page structure.
- Monitor rankings, non-branded visibility and Google Search Console performance; improve local SEO, Google Business Profiles and location pages.
- Prioritise service categories including bag and shoe cleaning, repair, colour restoration, mould and stain treatment, protective treatments and small leather goods.

AI Search Optimisation (AEO / GEO)

- Improve visibility across ChatGPT, Google AI Overviews / AI Mode, Gemini, Perplexity and other answer engines.
- Improve AI-readable content and entity signals; implement structured data, schema, expert FAQs and question-led content.
- Recommend treatment comparisons and case studies, maintain consistent business information and monitor AI-search citations.

Website Conversion Optimisation

- Review landing-page conversion paths and improve service-page clarity, calls to action, WhatsApp enquiry flows and photo-submission journeys.
- Identify visitor drop-off, improve mobile conversion, support A/B testing and coordinate with developers or vendors on user experience.

Analytics, Tracking & Attribution

- Maintain and improve GA4, Google Search Console, Google Tag Manager and conversion tracking, including UTM and source attribution.
- Work with sales and internal teams to connect leads, qualified enquiries, item submissions, completed sales and revenue.




- Identify tracking gaps and report qualified leads and attributable outcomes rather than traffic alone.

Technical SEO

- Audit crawlability, indexation, sitemaps, robots directives, canonicals, redirects, broken links and duplicate content.
- Review Core Web Vitals, mobile usability, URLs, internal linking, schema and image optimisation.
- Protect SEO performance during site changes or migrations through URL mapping, redirects, metadata and post-launch checks.

Search-Led Content Planning

- Identify valuable content opportunities and prepare briefs covering search intent, page type, structure, CTA, internal links and success measures.
- Recommend FAQs, service-page improvements and customer case content; collaborate with internal content and design teams.

Search Performance & Paid Search Support

- Review search terms, landing pages and high- versus low-intent traffic; identify wasted demand and negative keyword opportunities.
- Compare organic and paid search behaviour and collaborate with internal teams or agencies on Google Ads learnings and sales attribution.

Agency & Vendor Management

- Evaluate external SEO and website recommendations, validate technical implementation and reporting quality, and maintain organisational ownership of accounts and data.




- Translate technical findings into business actions, maintain documentation and develop internal workflows and SOPs

Qualifications:

- 3-5+ years of hands-on SEO / search marketing experience, including strong technical SEO expertise.
- Solid proficiency in Google Search Console, GA4 and Google Tag Manager.
- Experience in keyword research, intent mapping, on-page SEO and optimisation of service-business or lead-generation websites.
- Understanding of local SEO, conversion-rate optimisation, funnel analysis and collaboration with developers.
- Ability to develop content briefs, interpret business performance and communicate clearly in written English.
- Ability to work independently, manage priorities and collaborate effectively in an office-based environment.

Highly Preferred

- Previous digital agency experience; AEO/GEO or AI-search experience; structured data/schema expertise.
- Website migration, CRM/sales attribution and multi-location business experience.
- Experience with Singapore or Southeast Asian markets and familiarity with Google Ads search-term analysis.
- Knowledge of Looker Studio or similar reporting tools.

Workplace Expectations:

- This is a work-from-office position. Maintain clear documentation, regular task updates and effective communication with the team.
- Attend agreed team meetings, proactively escalate blockers and meet deadlines without repeated follow-up.
- Provide before-and-after evidence of implementation and document significant changes.
- Obtain approval before major website, URL, indexing, redirect or tracking changes

📌 Digital Growth Specialist (Kolkata)
🏢 Chelson Gordon
📍 Kolkata