Noida (In office) Experience: 3–4 years

Marketing & Communications

Reports to: Senior Manager (Content & SEO)

We are seeking a talented Content & Web Copy Specialist to own and elevate our content output across AAFT's digital touchpoints. This role focuses on crafting compelling, conversion-driven copy for landing pages, website pages, blogs, and other digital assets that communicate AAFT's value proposition to prospective students and partners.

The ideal candidate has strong writing skills, a strategic mindset, understands digital marketing funnels, and can generate content that drives engagement and conversions.

Landing Page & Website Copywriting

Write clear, persuasive, SEO-optimized copy for landing pages targeting different audiences (UG, PG, diploma, and certification programs).

Develop homepage content, program pages, FAQs, and informational pages to improve clarity, user engagement, and conversion rates.

Collaborate with UX/design teams to ensure copy aligns with visual elements and flows logically for users.

Content Strategy & Execution

Produce high-quality content such as blog articles, program features, case studies, testimonials, and thought-leadership pieces.

Understand audience needs and tailor content that resonates with prospective students and industry partners.

Maintain consistent voice, tone, and brand messaging across all digital platforms.

SEO & CRO Alignment

Integrate relevant keywords and best practices for search visibility into all written content.





Work with analytics and SEO tools to track performance and refine content based on insights.

Support A/B testing of headlines, CTAs, and page copy to improve conversion outcomes.

Partner with performance marketing, admissions, and design teams to develop campaign-ready content.

Support paid media efforts by writing landing page hooks, ad copy drafts, and campaign messaging.

Coordinate with subject matter experts to gather accurate information and ensure content quality.

Content Governance & Quality Assurance

Edit and proofread content for grammar, consistency, and accuracy.

Uphold brand guidelines and ensure all deliverables meet internal quality standards.

Experience & Skills

- Experience in Ed-Tech or University ecosystem for content writing
- 3–4 years of professional experience in content writing, copywriting, or digital marketing.
- Strong portfolio showcasing landing page copy, website content, blogs, and campaign writing.
- Understanding of SEO fundamentals and digital user journey optimization.
- Familiarity with content management systems (CMS) like WordPress or similar.
- Proficiency in Google Analytics and basic keyword research tools is a plus.

Meticulous attention to detail and strong editing capabilities.

Creative thinker with a strategic mindset for storytelling and user engagement.

Able to handle multiple projects with competing deadlines.

Experience writing in the education or ed-tech domain.

Familiarity with performance marketing and funnel optimization processes.

Basic understanding of UX principles and user-centric content design.

📌 SEO & Marketing Content Writer (Noida)
🏢 AAFT
📍 Noida